This episode is sponsored by Catapult, an all-in-one Request for Proposal solution that empowers procurement departments to streamline their processes through automation.

Visit Today

Steve brings more than 20 years of startup, Fortune 500, and nonprofit experience to his role at Verblio. As the CEO, he applies leading gig economy and SaaS principles to provide a high-quality, fast and flexible content creation platform.

Steve was part of the early management team at marketplace services pioneer LiveOps, growing the company into the largest virtual contact center in the world. At LiveOps, Steve served as vice president of business development and strategy, and also spearheaded the creation of the award-winning LiveOps Foundation. 

Steve holds an MBA from Kellogg School of Business and his MA in history from Wesleyan University.

Outside the office, Steve is a Denver native and enjoys ultimate frisbee, hosting jazz concerts, history, telemark skiing, practicing Portuguese, and spending time with his two boys.

During this interview we cover:

  • 00:00 – Catapult,  A Better Way to Manage, Evaluate, Respond & Automate Your RPF’s  (A Word From The Sponsor)
  • 01:11 –  Intro
  • 02:40 – The Idea of Launching Verblio, a SaaS Content Marketplace in 2010
  • 04:11 – Staying Bootstrapped & Hitting 50% Growth Year Over Year
  •  08:19 -The “Blue Apron ” Strategy  
  • 13:05 – How to Manage Over 3,000 Content Creators & Fit the Talent to the Client Needs
  • 20:18 – Should You Invest Your Market Budget on Written Content?
  • 29:07  – How to Leverage Video on Your Content Marketing Strategy
  • 31:48 – Why You Should be Using An Content Marketing Agency
  • 34:35 – Cut Back Your Marketing Budget or Adopt a More Aggressive Strategy in The Still Ongoing COVID Crisis.
  • 40:17  – Outro



  • “Copy isn’t written, is assembled”




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