Luis is the Founder & CEO of Fantom Agency, an elite digital marketing agency for SaaS & B2B companies alongside the strongest community where they help SaaS companies over the $20K MRR mark, who are trying to scale up via a predictable and strategically thought out customer acquisition process.

Luis has helped many SaaS companies increase lead and subscription volume, penetrate new markets, decrease CACs, decrease churn, and become recognized brands within their vertical through paid media.

Aside from consulting and growing companies through Fantom Agency, he’s also mentored hundreds of people via multiple platforms including Growth Mentor as well as AdLeaks.

During this interview we cover:

  • 00:00 Contentfy, Your On-Demand Content Team (Sponsor)
  • 01:02 – Intro 
  • 02:41 – Luis’s Background, Past Ventures & Launching Fantom Agency
  • 10:13 – What’s Does Fantom CRO Process Look Like
  • 16:17 – Paid Media Channels to leverage for Best Success on B2B SaaS
  • 20:39 – Best Strategy Setting Up a Campaign or Optimizing your Current Funnel
  • 22:14 – Establishing Baselines & Measuring Performance 
  • 28:50 – Is Paid Media campaigns a good strategy for Every SaaS?
  • 30:51 – $500 vs $5000 vs $10,000 LTV How Does the Marketing Campaign Change?
  • 32:50 – How to Establish that Baseline Value to Measure Against the Paid Media Performance
  • 35:03 – Main Reasons SaaS Growth Efforts are Failing or Under Performing
  • 38:38 – What Advice Would Luis Give To His 25 Year Old Self?
  • 39:41 –  Best Resources Instrumental to Syed Success
  • 41:30 – What Does Success Means To Luis Today?
  • 42:30 – Future Plans for Fantom & How To Get In Touch With Him




Get In Touch With Luis:

Tag us & follow:

More about Akeel:

Twitter –

LinkedIn –

More Podcast Sessions –


Building a Fast, Scalable Growth Campaign For Unforgettable SaaS Companies with Luis Camacho #85

Luis is the Founder & CEO of Fantom Agency, an elite digital marketing agency for SaaS & B2B companies alongside the strongest community where they help […]

Building an Empire of Portfolio Companies in the WordPress Industry with Syed Balkhi [SDI] #84

Syed is a Multi-Founder, CEO & an award-winning entrepreneur, recognized as one of the top 100 entrepreneurs under the age of 30 by the United Nations. […]

Launching a Profitable SaaS and Using a Podcast to Generate Business Ideas with Alex San Filippo #83

Alex is the Founder at, an A.I tool used to generate interviews by bringing in Podcast Guest and Hosts on the same platform. Alex is […]

SaaS Valuations, Exit Planning and the M&A Market in 2021 [SDI] #82

Pierre is an expert in financial modeling, Business Plan modeling, Financial Due Diligence, Corporate finance, and private equity investments.  He holds an MBA from top tier […]

Where to Launch Your Next Tech Startup & Why? with Dom Einhorn #81

Dom Einhorn is a serial entrepreneur, his expertise lies in assisting startup entrepreneurs as well as startup investors in selecting the right business model and/or the […]

Top 10 Challenges SaaS Companies Faced in 2020 (Best of Season 1 – #80 )

2020 was so far the year of the Software as a Service (SaaS0 industry because of a complex combination of  factors including political changes that disrupted […]

How to Generate a Consistent Flow of Highly Targeted B2B Leads Every Month Without Spending on Ads with Ken Wells #79

Ken is the founder & CEO of SalesKey, a sales & marketing company helping B2B companies identify, attract and close their target clients. What they call […]

Building a leading Ecommerce marketplace, new growth initiatives & tech innovation in Latin America with Nestor de Haro #78

Nestor is an engineer & entrepreneur and founder of Mi Refacción, a high-tech startup focused on connecting the user with more than 200 brands and companies […]

HoriZen Capital’s Deal DNA for a Great SaaS M&A Playbook [SDI] #77

Visit TK’s SaaS Go-To-Market Program now & accelerate growth to $3M ARR and beyond with an Unstoppable strategy Hello everybody, this is your host Akeel Jabber […]