Kevin is a Marketing automation specialist with 21 years of experience working with companies like Charles Schwab and Wells Fargo, and had founder shares in a public company, On Assignment Inc (NYSE: ASGN). 

Petersen’s SaaS experience includes growing a file sharing platform to seven-figure revenue in its first year, an award-winning music industry start-up, and several portfolio brands that realized >50% YOY growth since acquisition, which he now manages with his portfolio and investment firm Growth Stack.

During this interview we cover:

  • 00:00 – Intro
  • 01:00 – Peter’s Background, Past Ventures & Starting GrowthStack 
  • 08:19 – Best Acquisition So Far Both Personally & Finantialy  
  • 13:17 – Failures In Past Transactions & Taking Emotion Out Of The Deal
  • 21:23 – Perfect Stage & Position To Sell & Buy a B2B SaaS
  • 26:55 – Top 3 Ingredients To Get Other Investors Onboard 
  • 31:43 – Overestimating Synergies & Growth Opportunities 
  • 39:41 – Valuing The Deals Price & Overvaluing 
  • 44:02 – Resources | Mentors That Have Been Instrumental To Kevin
  • 49:56 – Get In Touch With Kevin



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