Guillaume is an entrepreneur, co-founder and CEO at Lemlist, one of the coolest sales automation platforms on the market right now. Guillaume and his team bootstrapped in the past the “Lempire”, Lemlist + Lempod and exited Lempod to focus on Lemlist.

During this interview we cover:

  • 00:00 Oribi.io Smarter Data-Driven & Analytics Decisions
  • 01:02 – Intro
  • 01:57 – Most Effective Way to Reach Customers
  • 10:20 – Personalized Sales Automation & Building Relationships
  • 13:26 – Growth Channels that lead $10M + ARR
  • 18:05 – Creating Content & Building a Community 
  • 21:32 – Recommendations to SaaS Founders about Growth Channels
  • 27:36 – Buying Email List or Places to Get Sources?
  • 29:12 – Contentfy.co Your On-Demand Podcast Editing Team
  • 30:36 – How Often To Send Marketing Mail? Any Best Time?
  • 33:53 – Increasing  the Reply Rate
  • 35:23 – Top Tips & Tricks for Open Rates
  • 38:16 – Guillaume Background, Exiting & Reffusing a $30M Funding Round
  • 43:36 – Long Term Vision for Lemlist
  • 44:54 – Advice Guillaume Would Give to His 25 Years Old-Self
  • 45:59 – Matt’s Greatest Challenges as Being CEO at Lemlist
  • 46:22 – Instrumental Resources For Guillaume Success
  • 48:32 –  What Does Success Mean To Guillaume Today
  • 49:15 – Get in Touch With Guillaume

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