Guillaume is an entrepreneur, co-founder and CEO at Lemlist, one of the coolest sales automation platforms on the market right now. Guillaume and his team bootstrapped in the past the “Lempire”, Lemlist + Lempod and exited Lempod to focus on Lemlist.

During this interview we cover:

  • 00:00 Smarter Data-Driven & Analytics Decisions
  • 01:02 – Intro
  • 01:57 – Most Effective Way to Reach Customers
  • 10:20 – Personalized Sales Automation & Building Relationships
  • 13:26 – Growth Channels that lead $10M + ARR
  • 18:05 – Creating Content & Building a Community 
  • 21:32 – Recommendations to SaaS Founders about Growth Channels
  • 27:36 – Buying Email List or Places to Get Sources?
  • 29:12 – Your On-Demand Podcast Editing Team
  • 30:36 – How Often To Send Marketing Mail? Any Best Time?
  • 33:53 – Increasing  the Reply Rate
  • 35:23 – Top Tips & Tricks for Open Rates
  • 38:16 – Guillaume Background, Exiting & Reffusing a $30M Funding Round
  • 43:36 – Long Term Vision for Lemlist
  • 44:54 – Advice Guillaume Would Give to His 25 Years Old-Self
  • 45:59 – Matt’s Greatest Challenges as Being CEO at Lemlist
  • 46:22 – Instrumental Resources For Guillaume Success
  • 48:32 –  What Does Success Mean To Guillaume Today
  • 49:15 – Get in Touch With Guillaume




Get In Touch With Guillaume:

Tag us & follow:

More about Akeel:


Bootstrapping from $0 to $10M ARR: A Personalized Sales Automation SaaS with Guillaume Moubeche # 147

Guillaume is an entrepreneur, co-founder and CEO at Lemlist, one of the coolest sales automation platforms on the market right now. Guillaume and his team bootstrapped […]

Top SMB SaaS Player in LATAM on How to Gain Visibility and Control over your SaaS with Matt Cole #146

Matt Cole is the CEO of SUMA+ SaaS, a leading provider of financial management SaaS for small businesses in Latin America. Matt’s passionate about empowering entrepreneurs, […]

Why Investors Love the SaaS Industry & Top Methods to Scale Your SaaS Business with Michael Bereslavsky #145

Michael Bereslavsky is the founder and CEO at Domain Magnate, an M&A and micro-private equity firm with over 14 years of experience buying, optimizing and selling […]

How to use AI software for the Perfect Content Marketing Strategy with Jeff Coyle # 144

Jeff Coyle is the Co-Founder & CSO at MarketMuse, an AI-Powered Content Marketing service that collects and analyses your content and prioritizes the best opportunities based […]

How to Build Your SaaS without Coding, SaaS Product Design Best Practices with Neil Shah # 143

Neil Shah is CEO and co-founder at ThinkNimble, a software development and design agency focused on helping founders scope their tech builds and plan their strategy […]

How MicroAcquire is disrupting the M&A industry & a smarter way to exit your startup with Andrew Gazdecki # 142 [ Startups ]

Today we have our guest, Andrew Gazdecki joining us once again in SaaS District. If you don’t know the backstory of Andrew and his past success, […]

How to Nail Your Product and Marketing with Customer Research with Aggelos Mouzakitis #141

Aggelos Mouzakitis is a serial entrepreneur currently running his latest venture, Growth Sandwich, a Customer-led growth agency and product-growth lab helping B2B SaaS companies sell better, […]

How to Make Smarter Data-Driven Marketing Analytic Decisions For Your SaaS with Iris Shoor #140

Iris is a serial entrepreneur currently running her third startup, an all-in-one marketing analytics tool that empowers businesses of all sizes to make smarter and […]

High-Level SaaS Growth Challenges & Why Product and Help Content is Important with Akis Laopodis #139

Akis is a serial entrepreneur, revenue and growth operations advisor, and founder at HelpfulDocs where they create knowledge base, help, videos, product, guides, and all the […]

Top Reasons Why Your SaaS Startup Needs People Analytics Today with Ian Cook #138 [ Startups ]

Ian Cook is the VP and Head of workforce solutions at Visier, people analytics and workforce solution that helps businesses with the best practices and enables […]

The Dark Side of SaaS, SaaS Management, Security & Control #137

André is the Co-founder and CEO at LeanIX, a SaaS for managing enterprise architecture and multi-cloud environments for better and faster, data-driven decision-making. André is passionate […]

Top Reasons to Start a Podcast for Your Business #136

Just Start! The podcasting industry continues to grow and you should jump on board, long-form content, all the benefits of content marketing and more personal relationships […]