Community-led growth is a proven go-to-market strategy that relies on building a support community as a strategy for customer acquisition, expansion and retention. We’ve seen in the last 2 years a trend on emerging communities around high-growth startups and founders, where the world of SaaS offers too many options from the same solution and similar features, users are overwhelmed by choice and rely on their communities for recommendations and proven reviews, that’s how communities heavily influence how software it’s acquired now a days, and the pandemic just accelerated that rate, way more people turned into online groups to find a sense of community, these trends and the saturation on offers and traditional growth strategies are putting community led growth into the eyes of many companies and their strategies.
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