Phillip is a product builder, software engineer, web developer & Digital consultant, the founder of Out Flash, a mass email service inside Outlook, Elementary Analytics a sense making platform for your website and social media analytics, Baitcamp, A log, planner and archive for fishing enthusiasts & Sensible Backup, a backup for your windows device made easy.

He currently works full-time as a software engineer where he has experience in desktop development, API construction & off the shelf apps integrations, while he builds his SaaS companies as his side hustle on his off time.

During this interview we cover:

  • 00:00 – A word From The Sponsor
  • 01:02 – Intro
  • 02:07 – Phillip’s Background, current side hustle projects
  • 06:44 – In What Stage & Size are These projects and Elementary Analytics 
  • 11:41 – Launching & What Channel did Phillip Find to Work Most Effectively
  • 13:40 – Initial Costs to get Elementary Analytics off the ground
  • 15:24 – Main challenges for growing Elementary Analytics
  • 19:34 – Setting prices & Features for Elementary Analytics 
  • 21:26 – Freemium, SEO & CRO
  • 23:53 – Why Not Partnering With a Expert Co-Founder on a Pain Point?
  • 25:42 –  Learning Experience & would Phillip Would do  Differently Launching?
  • 27:32 – Building a Product Without a Market VS a Product Proven In The Market
  • 29:47 – Ideal Client Profile or Buyer Persona
  • 34:30 – What is the Impact of the Product & How Does It Differ From The Competition?
  • 30:00 – Advice for Those Who Want to Start Their Own SaaS Company
  • 39:54 – Top Influential Resources for Phillip
  • 42:20 Outro

Mentions:

People:

Books:

Get In Touch With Phillip:

Tag us & follow:

  • Facebook  https://www.facebook.com/HorizenCapitalOfficial/
  • LinkedIn  https://www.linkedin.com/company/horizen-capital
  • Instagram  https://www.instagram.com/saasdistrict/

More about Akeel:

Twitter – https://twitter.com/AkeelJabber

LinkedIn – https://linkedin.com/in/akeel-jabbar

More Podcast Sessions – https://horizencapital.com/saas-podcast

11/26/2020

#63 A Walkthrough To Launching An Early Stage SaaS Startup with Phillip Huges

Phillip is a product builder, software engineer, web developer & Digital consultant, the founder of Out Flash, a mass email service inside Outlook, Elementary Analytics a […]
11/23/2020

#62 How Wix Built Their Own In-House product, WixAnswers and Brought It To Market with Naomi Rozenfeld

Naomi is an entrepreneur and the Executive Vice President at WixAnswers, an unified customer support solution focused on providing spot-on support for customers rather than spending […]
11/19/2020

#61 Instinctive Marketing, a Branding Showdown & the Subconscious Path to Disruptive Growth With Leslie Zane

Leslie Zane is the president and founder of Triggers, a brand consultancy company that changes customer behavior to accelerate revenue growth. Her curiosity drives her search […]
11/17/2020

#60 How to Blend Short and Long-Term Thinking When Growing Your Startup With Garret Mehrguth

Garrett is the CEO and Co-Founder at Directive, a next-gen performance marketing agency for software companies. Since its founding in 2014, Garret has led Directive in […]
11/12/2020

#59 How to Grow your Traffic, Users & Revenue With Scalable Marketing & Growth Playbooks With Kieran Flanagan

Kieran Flanagan is an author, startup advisor mentor who runs his own podcast called the Growth TLDR – which you guys should also check out –  […]
11/10/2020

#58 How To Drive Persistent Growth For Your SaaS & Building a Scalable Marketing Agency With Eric Siu

Eric Siu is the CEO of digital marketing agency Single Grain, a digital marketing agency focused on growing Saas businesses as well as helping Fortune 500 […]
11/06/2020

#57 How to Acquire, Manage and Build Industry Specific SaaS Businesses With Kevin Petersen

Kevin is a Marketing automation specialist with 21 years of experience working with companies like Charles Schwab and Wells Fargo, and had founder shares in a […]
11/04/2020

#55 Building a Disruptive Social Entrepreneurship Company in Latin America With Estefania Hernandez

Estefania Hernandez is CEO and founder of Mi Dulce Hogar, a formal alternative that facilitates cleaning services for homes of Mexican families, SMBs, and Airbnb hosts. […]
10/30/2020

#54 How to Build A SaaS an Hour a Day with Mubashar Iqbal

Mubashar is the co-founder at Founderpath, a platform that helps SaaS Founders get capital without selling any equity. Mubs has been tinkering with computers since he […]