Esben is the Co-founder and CGO at Userflow, which offers the fastest and most user friendly onboarding flow builder for SaaS/Online businesses on the market.

Prior to Userflow, Esben co-founded, a 200+ employee company which he stepped down at the beginning of 2021.

He has a background as an Accenture consultant with more than 3 years of experience in test and deployment management of global IT implementations.

In this episode we cover:

  • 00:00 – ShoutOUT Costumer Messaging via SMS, Email, WhatsApp & Messenger
  • 00:50 – Intro
  • 02:17 – The PLG Strategy Definition
  • 05:20 – Tips to Create Auto Selling Products
  • 07:10 – The Features Of The Great Product
  • 09:00 – Giving The Right Solution At The Right Time
  • 11:10 – Make The Customer Onboarding Happen
  • 12:51 – Examples Of Successful Onboarding
  • 14:53 – How They Built Userflow
  • 17:22 – Esben’s Role On Building Userflow
  • 21:42 – Esben’s Favorite Hobbies To Get Into a Flow State
  • 22:48 – Esben’s Piece of Advice for His 25 Years Old Self
  • 24:23 – Esben’s Biggest Challenges at Userflow
  • 25:03 – Instrumental Resources for Esben’s Success
  • 27:57 – What Does Success Means for Esben Today
  • 31:00 – Get in Touch With Esben

Get In Touch With Esben:

Esben’s Linkedin





Jason Lemkin


Product Led-Growth by Wes Bush

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