Esben is the Co-founder and CGO at Userflow, which offers the fastest and most user friendly onboarding flow builder for SaaS/Online businesses on the market.

Prior to Userflow, Esben co-founded Cobalt.io, a 200+ employee company which he stepped down at the beginning of 2021.

He has a background as an Accenture consultant with more than 3 years of experience in test and deployment management of global IT implementations.

In this episode we cover:

  • 00:00 – ShoutOUT Costumer Messaging via SMS, Email, WhatsApp & Messenger
  • 00:50 – Intro
  • 02:17 – The PLG Strategy Definition
  • 05:20 – Tips to Create Auto Selling Products
  • 07:10 – The Features Of The Great Product
  • 09:00 – Giving The Right Solution At The Right Time
  • 11:10 – Make The Customer Onboarding Happen
  • 12:51 – Examples Of Successful Onboarding
  • 14:53 – How They Built Userflow
  • 17:22 – Esben’s Role On Building Userflow
  • 21:42 – Esben’s Favorite Hobbies To Get Into a Flow State
  • 22:48 – Esben’s Piece of Advice for His 25 Years Old Self
  • 24:23 – Esben’s Biggest Challenges at Userflow
  • 25:03 – Instrumental Resources for Esben’s Success
  • 27:57 – What Does Success Means for Esben Today
  • 31:00 – Get in Touch With Esben

Get In Touch With Esben:

Esben’s Linkedin

Userflow

Mentions:

LogRocket

MailChimp

Jason Lemkin

Books:

Product Led-Growth by Wes Bush

Tag Us & Follow:

More About Akeel:

03/18/2022

Bootstrapping A 7-Figure ARR SaaS With Only 2 People Using PLG with Esben Friis-Jensen # 171

Esben is the Co-founder and CGO at Userflow, which offers the fastest and most user friendly onboarding flow builder for SaaS/Online businesses on the market. Prior […]
03/11/2022

How to Master the Perfect B2B Pricing Strategy for Your SaaS with Marcos Rivera # 170

Marcos Rivera is the Founder & CEO of PRICING I/O, a company that helps growth-stage B2B SaaS companies design the right pricing, shifting from guesswork to […]
03/02/2022

How to Leverage Security To Close Faster Enterprise Deals for Your SaaS Company with Girish Redekar # 169

Girish Redekar is the CEO & Co-Founder of Sprinto.com, a company that helps SaaS companies become SOC-2 compliant, close enterprise deals faster and pass vendor security […]
02/25/2022

Live SaaS Website Teardown for Optimizing Copy and UX for Improving Conversions with Christopher Silvestri # 168

Christopher is a Conversion Alchemist at Conversion Alchemy, which means he brings copywriting, user experience and digital psychology together to help businesses understand how their visitors […]
02/16/2022

Best Practices For Effectively Managing Remote Developers with Victor Purolnik # 167

Victor Purolnik is the Founder & CEO of Trustshoring, a company that can help you find the right software development resources to support your growth, by […]
02/11/2022

How to Avoid Common Mistakes US SaaS Companies Make When Expanding Into Europe with Alan Gleeson #166

Alan Gleeson is the Founder of Work With Agility, a strategic B2B marketing consultancy with a passion for supporting tech startups to generate leads and to […]
02/02/2022

Top Metrics That Drive Higher SaaS Valuations And You Don’t Know About Selling your SaaS Business Can Hurt You with Lowell Ricklefs #165

Lowell Ricklefs is the CEO & Founder of Traction Advising, a Hands-on M&A firm focused on helping B2B SaaS companies with >$5M ARR get acquired. They […]
01/26/2022

Getting Your First Customers as a Bootstrapped Startup With a Limited Budget with Andy Cabasso # 164 [ Startups ]

Andy Cabasso is the co-founder at Postaga, an outreach service to build links for free, with its AI-assisted all-in-one outreach platform. They can find outreach opportunities, […]
01/20/2022

Content Marketing: Using the Soft and Hard Power of Marketing to Grow your SaaS Business with Greg Elfrink #163

Gregory Elfrink has been the Director of Marketing at Empire Flippers since 2016. He joined originally as a Content Manager. Now, as the Director of Marketing, […]
01/14/2022

Essential UX-UI Design Tips for 2022 (Compilation)

Starting 2022, we compiled some of the best advice for UI-UX & Product designers from our 2021 season. Whether you are an expert designer or even […]
01/04/2022

What Advice Would You Give Your Younger Self (2021 Founders Compilation)

2021 marked the start of a new chapter for the SaaS District Podcast. We had many top list entrepreneurs that shared their life and work experience […]
12/22/2021

Designing SaaS Products That Deliver Better User Value and Drive Growth with Peter Loving # 160

Peter Loving is a software designer, coach and consultant who works with SaaS companies to build better products, making UI & UX improvements that drive growth […]