Scott Stouffer is the Founder & CEO of ScaleMatters, a platform that delivers Go-to-Market operations, analytics, and insights to help businesses drive capital-efficient growth. 

He took his first company (Visual Networks) public in 2001 and grew it to a peak market cap of $3 billion. Since then, he has been 5x CEO and 3x Founder.

In this episode we cover:

  • 00:00 – Intro
  • 01:35 – GTM Strategy To Overcome Downturn
  • 05:13 – Common Points For CAC Decreasing & Shortening Sales Cycle
  • 13:11 – Effectively Balancing Sales Team And Leads
  • 15:16 – Key Elements Of Context To Improve Operations & Outcomes
  • 23:12 – How To Begin Incorporating Data In SaaS Scaling
  • 27:48 – Most Important Data & Sources To Aim For Fast Growth
  • 31:21 – Scott’s Favorite Activity To Get Into a Flow State
  • 32:09 – Scott’s Piece of Advice for His 25 Years Old Self
  • 33:40 – Scott’s Biggest Challenges at ScaleMatters
  • 36:16 – Instrumental Resources For Scott’s Success
  • 38:45 – What Does Success Means for Scott Today
  • 42:45 – Get In Touch With Scott

Get in Touch With Scott:

Scott’s Email

ScaleMatters Website


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