Cherish Santoshi is a Founding Member and Head of Community at SAWO Labs, an API authentication service. He is specialized in strategy and management and is currently managing programs for over 4 million developers across the globe and has worked for companies including Google, Microsoft, Amazon and the Government of India.

Cherish is an advocate of change and believes that communities can change the world with innovation and constant progress. He is enthusiastic about building and expanding tech communities, as well as supporting technical education.

During this interview we cover:

  • 00:00 – Intro
  • 01:27 – Insight Into User Authentication
  • 04:44 – Authentication Before Or After Building Product?
  • 06:12 – SAWO Labs’ Advantages for Developers
  • 09:15 – The Three Factors of Authentication
  • 10:57 – The Building Of AppStore
  • 14:23 – Growth Through Building Connections
  • 15:19 – Factors of a Community & How to Build It as a SaaS Founder
  • 18:26 – SAWO Labs Developers Community
  • 21:45 – Cherish’s Path To Build Developers Communities
  • 25:41 – Your On-Demand Podcast Editing Team
  • 27:14 – SAWO Labs Community As a Service
  • 29:16 – How To Give Back To The Community
  • 33:13 – SAWO Labs Size Today
  • 34:50 – Cherish’s Vision While Starting SAWO Labs
  • 36:51 – Piece Of Advice Cherish Would Give To His 25 Years-Old Self
  • 38:46 – Cherish’s Greatest Challenges as Being CEO at SAWO Labs
  • 41:24 – Instrumental Resources For Cherish’s Success
  • 43:16 – What Does Success Mean To Cherish Today
  • 43:51 – Get in Touch With Cherish


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