Asia Orangio joins us for a 1-on-1 interview, where her focus is on working with early-stage startups and high-growth technology companies. She is an expert at helping SaaS companies define their go-to-market strategy, craft a data-driven approach to growth, implement marketing strategies and programs that help them win an audience in their market and to beat the “90% of startups fail” statistic.
Asia is currently the CEO and Founder at DemandMaven, a company focused on helping startups either get their first 100 customers, or help them get to the next stage in their growth.
She was also head of marketing at Hull, an Advisor at Atlanta Tech Village, and is currently a mentor at companies like Tinyseed and GrowthMentor.
During this interview we cover:
- Defining Demand generation
- Getting your first 10 and 100 customers as a Start-up
- Her recommended SaaS marketing strategies
- The biggest marketing mistakes Startups make
- How to approach conversion optimization in the marketing funnel
- Top underrated growth hacks
Links and mentions:
Get in touch with Asia:
Twitter: @AsiaMatos
More about Akeel:
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