This episode is sponsored by Catapult, an all-in-one Request for Proposal solution that empowers procurement departments to streamline their processes through automation.

Visit Today

Steve brings more than 20 years of startup, Fortune 500, and nonprofit experience to his role at Verblio. As the CEO, he applies leading gig economy and SaaS principles to provide a high-quality, fast and flexible content creation platform.

Steve was part of the early management team at marketplace services pioneer LiveOps, growing the company into the largest virtual contact center in the world. At LiveOps, Steve served as vice president of business development and strategy, and also spearheaded the creation of the award-winning LiveOps Foundation. 

Steve holds an MBA from Kellogg School of Business and his MA in history from Wesleyan University.

Outside the office, Steve is a Denver native and enjoys ultimate frisbee, hosting jazz concerts, history, telemark skiing, practicing Portuguese, and spending time with his two boys.

During this interview we cover:

  • 00:00 – Catapult,  A Better Way to Manage, Evaluate, Respond & Automate Your RPF’s  (A Word From The Sponsor)
  • 01:11 –  Intro
  • 02:40 – The Idea of Launching Verblio, a SaaS Content Marketplace in 2010
  • 04:11 – Staying Bootstrapped & Hitting 50% Growth Year Over Year
  •  08:19 -The “Blue Apron ” Strategy  
  • 13:05 – How to Manage Over 3,000 Content Creators & Fit the Talent to the Client Needs
  • 20:18 – Should You Invest Your Market Budget on Written Content?
  • 29:07  – How to Leverage Video on Your Content Marketing Strategy
  • 31:48 – Why You Should be Using An Content Marketing Agency
  • 34:35 – Cut Back Your Marketing Budget or Adopt a More Aggressive Strategy in The Still Ongoing COVID Crisis.
  • 40:17  – Outro



  • “Copy isn’t written, is assembled”




Get in touch with Steve:

Tag us & follow:

More about Akeel:


Bootstrapping and Managing a 3000+ Team Marketplace While Hitting 50% YoY growth with Steve Pockross | Podcast #38

This episode is sponsored by Catapult, an all-in-one Request for Proposal solution that empowers procurement departments to streamline their processes through automation. Visit Today Steve […]

How to Use Interactive Content for Improving Conversions, Scaling an International Content Marketing Team and Growth Through Acquisition With Diego Gomes | Podcast #37

This episode is sponsored by, a free startup acquisition marketplace. MicroAcquire helps startups get acquired. Simple as that. When you list your startup on MicroAcquire, […]

How to Source High Quality Leads Who are More Likely to Convert in the B2B SaaS Industry With Mark Colgan | Podcast #36

This episode is sponsored by Onboard, a customer onboarding software that helps you automate, optimize, and create the perfect journey for every customer.Be sure to check […]

How to Become a Thought Leader Through Consistent Content Marketing for your SaaS with Tristan Pelligrino | Podcast #35

This podcast is sponsored by Balsamiq, makers of Balsamiq Wireframes, everyone’s favorite low-fidelity wireframing tool. If you want to say hi to the good people at […]

How to Find your Economic Moat in a Competitive SaaS market with Jeroen Corthout | Podcast #34

Jeroen is the co-founder and CEO of Salesflare, a fast, powerful and intuitive CRM for B2B SMBs focused on improving prospect relationships and sales. Salesflare has been […]

How to Implement Performance Management in Your SaaS Organization with Denis Coleman | Podcast #33

Denis started his career as a qualified CIMA Accountant, working for US multinationals located in Ireland, Eastern Europe and the US.  It was after two and […]

An Unusual Round of Founding & Unusual Times to Launch a Startup with Rand Fishkin | Podcast #32

Rand is an author, co-founder and CEO of SparkToro, a company focused on allowing software that connects audience intelligence at every marketer’s fingertips. Rand is a […]

Current SaaS Acquisition Environment Post COVID-19 with Andrew Gazdecki [SDI]| Podcast #31

Andrew Gazdecki is a storyteller and has been an entrepreneur for a very long time, he started his first company, Bizness Apps, while still in college, […]

How You Can Start Implementing AI in Your Marketing Campaigns With Eric Vardon | Podcast #30

Eric is an accomplished AI Tech Entrepreneur and Advisor with more than 20 years of success in different verticals such as marketing, advertising, health and wellness, […]

The Current VC Seed Stage Investment Market & Some Key Metrics to Pay Attention Post-COVID for SaaS Founders With Cindy Padnos [SDI]| Podcast #29

Cindy Padnos is an innovator and an advocate for all things entrepreneurial. She is a founder (both of a VC-backed tech startup and a VC firm), […]

Top Challenges that Cost SaaS Startups $100k+ Each Year & How to Avoid Them with Marketing Innovation with Oren Greenberg | Podcast #28

Oren Greenberg is the founder of Kurve – a modular growth marketing consultancy with experience of helping FTSE 250s and funded startups to navigate the perilous […]

How to Perfect the Onboarding Process for Improving Customer Experience and Reduce Churn with Jeff Epstein | Podcast #27

Jeff is an entrepreneur, team-builder, hustler & investor. He is the founder of which is a SaaS made specifically for customer implementation to automate, optimize & […]