Joel is a conversion copywriter for B2B and SaaS at business casual copywriting and the founder of CaseStudyBuddy, a done-for-you case studies service we’re they help agencies, SaaS companies and B2B businesses like Moz, Unbounce, GatherUp, and  Hotjar capture and share persuasive customer success stories.

Apart from being a conversion-focused copywriter and strategist, Joel is a  BComm holder who runs his company like a business – and a digital marketer with 5+ years of experience agency-side. Joel loves deadlines, strategy documents, clear communication  and helping you figure out what content you actually need to reach, nurture and convert your audience. 

During this interview we cover:

  • 00:00 – Intro
  • 01:06 –   Launching Case Study buddy, the Problem to Solve & Opportunity
  • 04:27 – Creating More Case Studies VS Creating Top Of The Funnel Content
  • 07:36 – Ways of Leveraging Customer Success Stories You May Weren’t Aware 
  • 10:39 – Best Formats For Effective & Engaging Case Studies
  • 13:30 – Generate Authority In the Early Stages of your SaaS Company
  • 16:37 – Best Structure the Case Study from the Planning Phase
  • 19:54 – How To Measure ROI When Using Marketing Efforts on Case Studies
  • 24:14 – How To Repurpose Your Customer Success Stories
  • 26:21 – Maximize Your Case Study Conversions & Effectiveness
  • 29:02 – Resources & Mentors From Joel
  • 31:39 – Get In Touch With Joel




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