Inside Balsamiq: The Importance of Building Longevity in Your SaaS Business with Alasdair Mason & Valerie Liberty # 157

12/09/2021

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Alasdair Mason is the Customer Champion at Balsamiq. He has been developing his passion for great service in a number of fields for over 2 decades. Whether it’s mobile computing, winter sports, video hosting or wireframing the one common factor is providing exceptional support.

As a resident of beautiful South Lake Tahoe, California he embraces the remote-work lifestyle and, when away from his desk, he loves to golf in the summer and snowboard in the winter.

Valerie Liberty is the Head Chef at Balsamiq, but she also handles sales and free inquiries in the Wow! Division. She’s their first US employee, and has been helping customers try to rid the world of bad software since the 90s, even before she and Peldi, worked together at Macromedia. Balsamiq may be a flat organization, but she still answers to one manager, 18-year old rescue mutt, Cooper.

During this episode we cover:

00:00 – WA.Team Convert Messages to Happy Costumers
00:54 – Intro
02:57 – Balsamiq’s Way of Customer Support
04:35 – Love What You’re Doing
05:47 – The Goldencircle of Balsamiq’s Freemail
12:18 – The Importance of Longevity
17:28 – Building & Implementing Longevity
23:11 – Alasdair’s Favorite Pet at Balsamiq Team
24:14 – Alasdair’s Favorite Lake Tahoe Summer Activity
25:09 – Cooper and Nala’s Favorite Balsamiq Recipe
26:20 – Who’s The One That Hates The Most Going to The Vet?
27:16 – Favorite Hobby That Gets Them Into A Flow State
31:09 – Career Path & Professional Development Tips
35:09 – What Motivates Them to Keep Working Hard
37:16 – What They Love Most About Working at Balsamiq

Mentions:

Sunir Shah’s SaaS District Episode

Get in touch with Alasdair & Valerie:

Valerie’s Twitter

Alasdair’s Twitter

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