Inside Balsamiq: How To Run Better Sales, Tech Support and Documentation with Brendan Saricks & Liz Green # 155

12/02/2021

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Brendan has worked in customer facing roles for his entire professional career. As a founding member of Balsamiq’s Tech Support team, and the Support team Co-Lead, Brendan helps shape the policy and philosophy of Balsamiq’s Support communications.

He also thinks he is funny, despite evidence to the contrary.

Liz Green has had a passion for software and tech since she was young. While her studies were in the Marketing & Advertising field, she discovered her true calling for software support 10 years ago.

She joined Balsamiq in 2016 to help lead the Support and Olio teams. Staying close to customers and their journey brings her joy, but she’s also comfortable wearing different hats. On any given day, you might find her troubleshooting payment issues, writing documentation, and running manual tests & QA.

During this interview we cover:

00:00 – Oditly Bring Automation to Inspection Workflows
00:54 – Intro
02:39 – Balsamiq’s Sales Process Today
05:06 – The “Finding The Human” Philosophy
09:47 – Maintaining The Team Unification on Balsamiq
13:51 – How They Manage Challenging Conversations
16:17 – Docs & Support Work
20:21 – Cachao’s Favorite Game
20:57 – Who’s The King In The House, Titan or Odin?
21:29 – Titan & Odin’s Favorite Sleep Position
22:59 – What Superpower They Would Have
23:34 – Workplace Superpower
24:33 – Favorite Hobby That Gets Them Into A Flow State
25:31 -Career Path & Professional Development Tips
28:18 – What Motivates Them to Keep Working Hard
30:35 – What They Love Most About Working at Balsamiq