Inside Balsamiq: How To Do Customer Interviews and Better Wireframe Development Across Time Zones With Alberto Forni & Jessica Orellanes # 159

12/17/2021

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Alberto Forni is a Software Engineer at Balsamiq where he works on the Balsamiq Wireframes development. He is passionate about programming, Design, User Interface, and, more broadly, he loves everything that has a plug 😀

Jessica Orellanes is a qualitative user experience researcher at Balsamiq. After 10+ years in Communication and Digital Marketing, she found real love in UX Research. Now it is her passion and her job.

During this episode we cover:

00:00 – ProdCamp User Feedback & Product Management Platform
00:54 – Intro
02:57 – Customer Research at Balsamiq
05:20 – How The Research Interview Works
07:57 – Peers & Improve Organization Communication Strategy
10:12 – Time zones & The “Golden Hour”
12:19 – Product Road map & Decisions
16:55 – Tips About Starting a Customer Research on a SaaS
21:23 – Adding Value To Interaction With Customers
25:21 – How Balsamiq is Monitoring & Improving With/Without Metrics
29:10 – Why Alberto Doesn’t Have a Balsamiq Pet
29:25 What Pet Alberto Would Adopt + Name
29:54 – Alberto’s Suggested Dishes to Try in Bologna
30:31 – Why Jessica Doesn’t Have a Balsamiq Pet
31:52 – What Pet Jessica Would Adopt + Name
32:35 – What Superpower Jessica Would Want
34:15 – Career Path Tips From Alberto & Jessica
35:51 – What Motivates Them to Keep Working Hard