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Inside Balsamiq: How To Get Started and Best Practices With Wireframing With Billy Carlson # 158
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12/22/2021
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Inside Balsamiq: How To Do Customer Interviews and Better Wireframe Development Across Time Zones With Alberto Forni & Jessica Orellanes # 159

12/17/2021
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    Alberto Forni is a Software Engineer at Balsamiq where he works on the Balsamiq Wireframes development. He is passionate about programming, Design, User Interface, and, more broadly, he loves everything that has a plug 😀

    Jessica Orellanes is a qualitative user experience researcher at Balsamiq. After 10+ years in Communication and Digital Marketing, she found real love in UX Research. Now it is her passion and her job.

    During this episode we cover:

    • 00:00 – ProdCamp User Feedback & Product Management Platform
    • 00:54 – Intro
    • 02:57 – Customer Research at Balsamiq
    • 05:20 – How The Research Interview Works
    • 07:57 – Peers & Improve Organization Communication Strategy
    • 10:12 – Time zones & The “Golden Hour”
    • 12:19 – Product Road map & Decisions
    • 16:55 – Tips About Starting a Customer Research on a SaaS
    • 21:23 – Adding Value To Interaction With Customers
    • 25:21 – How Balsamiq is Monitoring & Improving With/Without Metrics
    • 29:10 – Why Alberto Doesn’t Have a Balsamiq Pet
    • 29:25 What Pet Alberto Would Adopt + Name
    • 29:54 – Alberto’s Suggested Dishes to Try in Bologna
    • 30:31 – Why Jessica Doesn’t Have a Balsamiq Pet
    • 31:52 – What Pet Jessica Would Adopt + Name
    • 32:35 – What Superpower Jessica Would Want
    • 34:15 – Career Path Tips From Alberto & Jessica
    • 35:51 – What Motivates Them to Keep Working Hard

    Get in Touch With Alberto & Jessica:

    Alberto’s Twitter

    Jessica’s Twitter

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