Inside Balsamiq: How To Get Started and Best Practices With Wireframing With Billy Carlson # 158
12/15/2021Designing SaaS Products That Deliver Better User Value and Drive Growth with Peter Loving # 160
12/22/2021Inside Balsamiq: How To Do Customer Interviews and Better Wireframe Development Across Time Zones With Alberto Forni & Jessica Orellanes # 159
Alberto Forni is a Software Engineer at Balsamiq where he works on the Balsamiq Wireframes development. He is passionate about programming, Design, User Interface, and, more broadly, he loves everything that has a plug 😀
Jessica Orellanes is a qualitative user experience researcher at Balsamiq. After 10+ years in Communication and Digital Marketing, she found real love in UX Research. Now it is her passion and her job.
During this episode we cover:
- 00:00 – ProdCamp User Feedback & Product Management Platform
- 00:54 – Intro
- 02:57 – Customer Research at Balsamiq
- 05:20 – How The Research Interview Works
- 07:57 – Peers & Improve Organization Communication Strategy
- 10:12 – Time zones & The “Golden Hour”
- 12:19 – Product Road map & Decisions
- 16:55 – Tips About Starting a Customer Research on a SaaS
- 21:23 – Adding Value To Interaction With Customers
- 25:21 – How Balsamiq is Monitoring & Improving With/Without Metrics
- 29:10 – Why Alberto Doesn’t Have a Balsamiq Pet
- 29:25 What Pet Alberto Would Adopt + Name
- 29:54 – Alberto’s Suggested Dishes to Try in Bologna
- 30:31 – Why Jessica Doesn’t Have a Balsamiq Pet
- 31:52 – What Pet Jessica Would Adopt + Name
- 32:35 – What Superpower Jessica Would Want
- 34:15 – Career Path Tips From Alberto & Jessica
- 35:51 – What Motivates Them to Keep Working Hard
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