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Inside Balsamiq: How To Run Better Sales, Tech Support and Documentation with Brendan Saricks & Liz Green # 155
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Inside Balsamiq: Education as a “Feature” of Your SaaS Product with Leon Barnard # 156

12/07/2021
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    Leon Barnard is a Designer, Writer, and Educator at Balsamiq. He uses his 10+ years of experience as a UX designer to teach user interface design basics and wireframing to Balsamiq’s audience of mostly non-designers. He loves helping people and technology get along better.

    During this interview we cover:

    • 00:00 – ShoutOUT SMS and Email Messaging That Converts
    • 01:08 – Intro
    • 02:29 – Marketing Strategy on Balsamiq
    • 04:28 – Balsamiq Atypical Approach on Marketing
    • 06:56 – The Whole Product Concept
    • 10:11 – The “What Should I Make For Dinner” Feature
    • 13:12 – Product Experience, Features & Wireframing
    • 14:56 – The 4 Pillars Of Balsamiq’s Sustainable Growth
    • 17:23 – How Implement This Pillars as SaaS Founder
    • 20:12 – Customer Service as A Marketing Tool
    • 22:05 – How Balsamiq Uses Education As A Feature
    • 29:39 – Leon’s Favorite Hobbies To Get Into a Flow State
    • 30:16 – Something People Usually Learn Only After It Is Too Late
    • 31:31 – Career Path Tips For Professionals at Leon’s Area
    • 33:03 – What Motivates Leon To Continue Working Hard
    • 34:13 – What Leon Loves The Most About Balsamiq

    Mentions:

    Balsamiq SaaS Design Lessons

    Get in Touch with Leon:

    Leon’s LinkedIn

    Leon’s Twitter

    Tag us & Follow:

    • Facebook
    • LinkedIn
    • Instagram

    More About Akeel:

    • Twitter
    • LinkedIn
    • SaaS Podcasts
    • SaaS Consultants
    • Learn How to Value SaaS Companies

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