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09/24/2021How to nail product and marketing with customer research with Aggelos Mouzakitis #141
Aggelos Mouzakitis is a serial entrepreneur currently running his latest venture, Growth Sandwich, a Customer-led growth agency and product-growth lab helping B2B SaaS companies sell better, retain more, and avoid 6-figure GTM mistakes.
His knowledge and expertise comes from 10+ years of consulting to global companies.
During this interview we cover:
- 00:00 The Financial Due Diligence Framework Course
- 01:02 – Intro
- 02:02 – What is Customer-Led Growth?
- 03:32 – Why B2B SaaS Customer Research is Important
- 06:19 – Making a Stellar Product
- 10:28 – The Value Gap, What is it & Why does it Happen?
- 12:25 – Setting Up Your Go-To-Market Strategy to Stand out
- 16:91 – Understanding Your Ideal Customer & Building for Them
- 24:30 – Adding is a Recipe for Disaster
- 27:45 – Avoiding 6-figures GTM mistakes
- 31:08 – Aggelos Background up Until Growth Sandwich
- 33:47 – Where is Growth Sandwich in Terms of Size Today
- 35:39 – Advice Aggelos Would Tell His 25 Years Old Self
- 36:43 – Challenges Aggelos Currently Facing in Order to Continue to Grow Growth Sandwich
- 38:31 – Best Questions to Ask for Customer Research
- 40:30 – Instrumental Resources for Aggelos’s Success
- 42:14 – What does Success Mean to Aggelos
- 43:15 – Get in Touch With Aggelos
Mentions:
People:
Get In Touch With Aggelos:
Books:
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- LinkedIn https://www.linkedin.com/company/horizen-capital
- Instagram https://www.instagram.com/saasdistrict/
More about Akeel:
Twitter – https://twitter.com/AkeelJabber
LinkedIn – https://linkedin.com/in/akeel-jabbar
More Podcast Sessions – https://horizencapital.com/saas-podcast