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How to Nail Your Product and Marketing with Customer Research with Aggelos Mouzakitis #141

09/17/2021
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    Aggelos Mouzakitis is a serial entrepreneur currently running his latest venture, Growth Sandwich, a Customer-led growth agency and product-growth lab helping B2B SaaS companies sell better, retain more, and avoid 6-figure GTM mistakes.

    His knowledge and expertise comes from 10+ years of consulting to global companies.

    During this interview we cover:

    • 00:00 The Financial Due Diligence Framework Course (CODE: SAASDISTRICT for $100 OFF)
    • 01:02 – Intro
    • 02:02 – What is Customer-Led Growth?
    • 03:32 – Why B2B SaaS Customer Research is Important
    • 06:19 – Making a Stellar Product
    • 10:28 – The Value Gap, What is it & Why does it Happen? 
    • 12:25 – Setting Up Your Go-To-Market Strategy to Stand out
    • 16:91 – Understanding Your Ideal Customer & Building for Them
    • 24:30 – Adding is a Recipe for Disaster
    • 27:45 – Avoiding  6-figures GTM mistakes
    • 31:08 – Aggelos Background up Until Growth Sandwich
    • 33:47 –  Where is Growth Sandwich in Terms of Size Today
    • 35:39 – Advice Aggelos Would Tell His 25 Years Old Self
    • 36:43 –  Challenges Aggelos Currently Facing in Order to Continue to Grow Growth Sandwich
    • 38:31 – Best Questions to Ask for Customer Research
    • 40:30 –  Instrumental Resources for Aggelos’s  Success
    • 42:14 – What does Success Mean to Aggelos
    • 43:15 – Get in Touch With Aggelos

    Mentions:

    • Growth Sandwich
    • Jobs-to-be-Done Methodology
    • The Value Gap
    • The Opportunity Algorithm 

    People:

    • Bob Moesta
    • Tony Ulwick
    • Robert Cialdini

    Get In Touch With Aggelos:

    • Aggelos Linkedin

    Books: 

    • Jobs To Be Done
    • What Customers Want
    • Pre-Suasion

    Tag us & follow:

    • Facebook 
    • LinkedIn 
    • Instagram 

    More about Akeel:

    • Twitter
    • LinkedIn
    • Saas Podcast
    • SaaS Consulting
    • How to Value a SaaS Company
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