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03/18/2022Marcos Rivera is the Founder & CEO of PRICING I/O, a company that helps growth-stage B2B SaaS companies design the right pricing, shifting from guesswork to framework and get ready to scale up.
Marcos is also an author, speaker, investor, and entrepreneur. He was raised by a single mother in a one bedroom apartment in the Bronx and survived the hard streets by applying what her mom taught him: Stay curious, take lead, and give help.
Fast forward to today, Marcos was Program Executive Director of Product Management, teaches pricing to MBA students at UC San Diego (where he earned his MBA from the Rady School of Management), coached over 100 SaaS CEOs and helped price over 200 SaaS products and counting.
In this episode we cover:
- 00:00 – ShoutOUT Costumer Messaging via SMS, Email, WhatsApp & Messenger
- 00:50 – Intro
- 01:52 – B2B Companies’ Mistakes When Pricing Their Offering
- 02:37 – Numbers That Influence The Price
- 05:03 – When Founders Discover That They Need To Optimize Prices
- 06:41 – What Charge For Vs When To Charge
- 08:03 – Charging Monthly Vs Annually
- 09:00 – Should Every Company Publish Their Pricing?
- 12:16 – How Anchoring Affect Sales
- 13:16 – The Forking Method
- 15:28 – How Much Free Trial Or How About Freemium
- 17:04 – How To Convert A Freemium Customer To A Paid Customer
- 20:20 – Marcos’ Favorite Hobbies To Get Into a Flow State
- 20:47 – Marcos’ Piece of Advice for His 25 Years Old Self
- 21:34 – Marcos’ Biggest Challenges at Pricing I/O
- 22:46 – Instrumental Resources for Marcos’ Success
- 24:22 – What Does Success Means for Marcos Today
- 25:30 – Get in Touch With Marcos
Get In Touch With Marcos:
Mentions:
Books:
Marcos’ Upcoming Book “Street Pricing”
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