Marcos Rivera is the Founder & CEO of PRICING I/O, a company that helps growth-stage B2B SaaS companies design the right pricing, shifting from guesswork to framework and get ready to scale up.
Marcos is also an author, speaker, investor, and entrepreneur. He was raised by a single mother in a one bedroom apartment in the Bronx and survived the hard streets by applying what her mom taught him: Stay curious, take lead, and give help.
Fast forward to today, Marcos was Program Executive Director of Product Management, teaches pricing to MBA students at UC San Diego (where he earned his MBA from the Rady School of Management), coached over 100 SaaS CEOs and helped price over 200 SaaS products and counting.
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