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How to Make Smarter Data-Driven Marketing Analytic Decisions For Your SaaS with Iris Shoor #140

09/10/2021
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    Iris is a serial entrepreneur currently running her third startup Oribi.io, an all-in-one marketing analytics tool that empowers businesses of all sizes to make smarter and data-driven decisions.

    Iris is passionate about simple & powerful products, data-driven marketing, and leveling up creativity in the marketing process.

    During this interview we cover:

    • 00:00 The Financial Due Diligence Framework Course (CODE: SAASDISTRICT For $100 Off)
    • 01:02 – Intro
    • 01:57 – Data-Driven Marketing
    • 04:11 – How is this Different from Marketing Automation
    • 05:10 – Why You Need Deeper Analytics to Scale
    • 07:11 – Free Analytics Tools VS Paid/More Advanced Analytics
    • 08:59 – Minimum Tools Needed to have Better Understanding
    • 13:07 – From in Setting Up to Analyzing, Who’s in Charge?
    • 15:12 – Where You’re Failing at Measuring Your Marketing Funnel?
    • 17:52 – Best Approach for Founders Assessing Different Solutions
    • 19:33 –  A/Z Testing & Forgetting About A/B
    • 23:06 – Iris’s  Background & Becoming an Entrepreneur
    • 27:48 – Oribi in Terms of Size & is it Bootstrapped or VC Backed?
    • 30:53 – Advice Iris Would Tell His 25 Years Old Self
    • 33:56 – What’s Worked Best for Oribi in Marketing?
    • 36:05 – Biggest Challenges Iris is Facing Right Now
    • 38:06 – What does Success Mean to Iris
    • 40:27 – Get in Touch With Iris

    Mentions:

    • Oribi.io
    • Segment
    • VisualTao
    • OverOps

    Get In Touch With Iris:

    • Iris’s Linkedin
    • Iris’s Facebook
    • Iris Shoor’s Blog

    Tag us & follow:

    • Facebook
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    • Instagram 

    More about Akeel:

    • Twitter
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    • More SaaS Podcast Sessions
    • SaaS Consulting Services
    • Learn How to Value a SaaS Company
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