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09/17/2021How to make smarter data-driven marketing analytic decisions for your SaaS with Iris Shoor #140
Iris is a serial entrepreneur currently running her third startup Oribi.io, an all-in-one marketing analytics tool that empowers businesses of all sizes to make smarter and data-driven decisions.
Iris is passionate about simple & powerful products, data-driven marketing, and leveling up creativity in the marketing process.
During this interview we cover:
- 00:00 The Financial Due Diligence Framework Course
- 01:02 – Intro
- 01:57 – Data-Driven Marketing
- 04:11 – How is this Different from Marketing Automation
- 05:10 – Why You Need Deeper Analytics to Scale
- 07:11 – Free Analytics Tools VS Paid/More Advanced Analytics
- 08:59 – Minimum Tools Needed to have Better Understanding
- 13:07 – From in Setting Up to Analyzing, Who’s in Charge?
- 15:12 – Where You’re Failing at Measuring Your Marketing Funnel?
- 17:52 – Best Approach for Founders Assessing Different Solutions
- 19:33 – A/Z Testing & Forgetting About A/B
- 23:06 – Iris’s Background & Becoming an Entrepreneur
- 27:48 – Oribi in Terms of Size & is it Bootstrapped or VC Backed?
- 30:53 – Advice Iris Would Tell His 25 Years Old Self
- 33:56 – What’s Worked Best for Oribi in Marketing?
- 36:05 – Biggest Challenges André’s Facing Right Now
- 38:06 – What does Success Mean to Iris
- 40:27 – Get in Touch With Iris
Mentions:
Get In Touch With Iris:
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- LinkedIn https://www.linkedin.com/company/horizen-capital
- Instagram https://www.instagram.com/saasdistrict/
More about Akeel:
Twitter – https://twitter.com/AkeelJabber
LinkedIn – https://linkedin.com/in/akeel-jabbar
More Podcast Sessions – https://horizencapital.com/saas-podcast