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Designing SaaS Products That Deliver Better User Value and Drive Growth with Peter Loving # 160

12/22/2021
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    Peter Loving is a software designer, coach and consultant who works with SaaS companies to build better products, making UI & UX improvements that drive growth & wow users.

    He’s the founder of UserActive, an agency that designs meaningful tech products. They are inspired by a mission to help tech founders build products that enrich the lives of users, doing this by applying critical thinking, creative talent and product strategy to solve real business challenges.

    During this episode we cover:

    • 00:00 – Balsamiq Rapid, Effective and Fun Wireframing Software
    • 00:46 – Intro
    • 02:32 – Creating a Value-Based Product Dashboard
    • 08:26 – The Relation Between UI/UX & Product Design
    • 12:29 – Tech & SaaS Improvements When Building Designs
    • 17:05 – Increasing Retention & Reducing Churn With Better Product Design
    • 19:37 – UserActive Top Analytics Tools
    • 22:24 – Changes & Important Skills For Future UX designers
    • 25:25 – Peter’s Top 3 Favourite SaaS Companies Designs/UI
    • 30:15 – Background, Past Ventures & Building UserActive
    • 35:51 – Advice Peter Would Give to His 25 Years Old-Self
    • 37:36 – Peter’s Greatest Challenges as Being CEO at UserActive
    • 40:52 – Instrumental Resources For Peter’s Success
    • 43:51 – What Does Success Mean To Peter Today
    • 45:44 – Get in Touch With Peter

    Mentions:

    Airtable

    MixPanel

    Meta

    Productboard

    Teamwork

    SaaS Founders – Build & Scale (Facebook Group)

    Books:

    The Pumpkin Plan by Mike Michalowicz

    Fix This Next by Mike Michalowicz

    Get in Touch With Peter:

    Peter’s Twitter

    Peter’s Email

    Tag Us & Follow:

    • Facebook
    • LinkedIn
    • Instagram

    More About Akeel:

    • Twitter
    • LinkedIn
    • Saas Podcast
    • SaaS Consulting
    • How to Value a SaaS Company
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