Designing SaaS Products That Deliver Better User Value and Drive Growth with Peter Loving # 160

12/22/2021

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Peter Loving is a software designer, coach and consultant who works with SaaS companies to build better products, making UI & UX improvements that drive growth & wow users.

He’s the founder of UserActive, an agency that designs meaningful tech products. They are inspired by a mission to help tech founders build products that enrich the lives of users, doing this by applying critical thinking, creative talent and product strategy to solve real business challenges.

During this episode we cover:

00:00 – Balsamiq Rapid, Effective and Fun Wireframing Software
00:46 – Intro
02:32 – Creating a Value-Based Product Dashboard
08:26 – The Relation Between UI/UX & Product Design
12:29 – Tech & SaaS Improvements When Building Designs
17:05 – Increasing Retention & Reducing Churn With Better Product Design
19:37 – UserActive Top Analytics Tools
22:24 – Changes & Important Skills For Future UX designers
25:25 – Peter’s Top 3 Favourite SaaS Companies Designs/UI
30:15 – Background, Past Ventures & Building UserActive
35:51 – Advice Peter Would Give to His 25 Years Old-Self
37:36 – Peter’s Greatest Challenges as Being CEO at UserActive
40:52 – Instrumental Resources For Peter’s Success
43:51 – What Does Success Mean To Peter Today
45:44 – Get in Touch With Peter

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