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Defining Pricing & Packaging For New B2B SaaS Products with Dan Balcauski #181

07/01/2022
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    Dan is the Founder & Chief Pricing Officer at Product Tranquility, a consulting firm that accelerates product growth and increases customer loyalty. They bring world-class product management and strategy practices to B2B SaaS and Marketplace companies in the small-to-mid market.

    Dan has managed multiple products throughout the product life-cycle from new concept incubation, product launch, product maintenance, platform transitions, and end of life over the last 15 years.

    In this episode we cover:

    • 00:00 – Byldd – MVP Development Agency Based in New York
    • 01:12 – Intro
    • 03:00 – What Is Product Value?
    • 09:18 – Perceived Value Vs Cheap Price
    • 13:00 – Strategy For Getting An Effective Price
    • 16:31 – What Some SaaS Founders Get Wrong About Pricing
    • 17:59 – How Often The Price Should Be Changed
    • 20:34 – Adjusting The Price When Adding New Features
    • 23:14 – Advantages Of Using Free Trials Or Freemium
    • 32:02 – Dofollow.io – Premium Link Building
    • 33:20 – Should Companies Show Pricing On Their Websites?
    • 39:34 – When To Bring A Pricing Expert To Your Product Marketing Team
    • 42:26 – Dan’s Favorite Activity To Get Into a Flow State
    • 43:27 – Dan’s Piece of Advice for His 25 Years Old Self
    • 43:45 – Dan’s Biggest Challenges at Product Tranquility
    • 44:38 – Instrumental Resources for Dan’s Success
    • 46:17 – What Does Success Means for Dan Today
    • 47:24 – Get In Touch With Dan

    Get in Touch With Dan:

    Dan’s LinkedIn

    Product Tranquility Blog

    Mentions:

    Patrick Campbell

    Books:

    The Strategy And Tactics Of Pricing by Thomas T Nagle

    Monetizing Innovation by Madhavan Ramanujam & Georg Tacke

    Magic Mind, The World’s First Productivity Drink – You can get 40% off on your subscription for the next 10 Days. Try it out, go to magicmind.co/SaaS and use our Discount Code SAAS20

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