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10/29/2021Bootstrapping from $0 to $10M ARR: A Personalized Sales Automation SaaS with Guillaume Moubeche # 147
Guillaume is an entrepreneur, co-founder and CEO at Lemlist, one of the coolest sales automation platforms on the market right now. Guillaume and his team bootstrapped in the past the “Lempire”, Lemlist + Lempod and exited Lempod to focus on Lemlist.
During this interview we cover:
- 00:00 Oribi.io Smarter Data-Driven & Analytics Decisions
- 01:02 – Intro
- 01:57 – Most Effective Way to Reach Customers
- 10:20 – Personalized Sales Automation & Building Relationships
- 13:26 – Growth Channels that lead $10M + ARR
- 18:05 – Creating Content & Building a Community
- 21:32 – Recommendations to SaaS Founders about Growth Channels
- 27:36 – Buying Email List or Places to Get Sources?
- 29:12 – Contentfy.co Your On-Demand Podcast Editing Team
- 30:36 – How Often To Send Marketing Mail? Any Best Time?
- 33:53 – Increasing the Reply Rate
- 35:23 – Top Tips & Tricks for Open Rates
- 38:16 – Guillaume Background, Exiting & Reffusing a $30M Funding Round
- 43:36 – Long Term Vision for Lemlist
- 44:54 – Advice Guillaume Would Give to His 25 Years Old-Self
- 45:59 – Matt’s Greatest Challenges as Being CEO at Lemlist
- 46:22 – Instrumental Resources For Guillaume Success
- 48:32 – What Does Success Mean To Guillaume Today
- 49:15 – Get in Touch With Guillaume
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