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Bootstrapping A 7-Figure ARR SaaS With Only 2 People Using PLG with Esben Friis-Jensen # 171

03/18/2022
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    Esben is the Co-founder and CGO at Userflow, which offers the fastest and most user friendly onboarding flow builder for SaaS/Online businesses on the market.

    Prior to Userflow, Esben co-founded Cobalt.io, a 200+ employee company which he stepped down at the beginning of 2021.

    He has a background as an Accenture consultant with more than 3 years of experience in test and deployment management of global IT implementations.

    In this episode we cover:

    • 00:00 – ShoutOUT Costumer Messaging via SMS, Email, WhatsApp & Messenger
    • 00:50 – Intro
    • 02:17 – The PLG Strategy Definition
    • 05:20 – Tips to Create Auto Selling Products
    • 07:10 – The Features Of The Great Product
    • 09:00 – Giving The Right Solution At The Right Time
    • 11:10 – Make The Customer Onboarding Happen
    • 12:51 – Examples Of Successful Onboarding
    • 14:53 – How They Built Userflow
    • 17:22 – Esben’s Role On Building Userflow
    • 21:42 – Esben’s Favorite Hobbies To Get Into a Flow State
    • 22:48 – Esben’s Piece of Advice for His 25 Years Old Self
    • 24:23 – Esben’s Biggest Challenges at Userflow
    • 25:03 – Instrumental Resources for Esben’s Success
    • 27:57 – What Does Success Means for Esben Today
    • 31:00 – Get in Touch With Esben

    Get In Touch With Esben:

    Esben’s Linkedin

    Userflow

    Mentions:

    LogRocket

    MailChimp

    Jason Lemkin

    Books:

    Product Led-Growth by Wes Bush

    Tag Us & Follow:

    • Facebook
    • LinkedIn
    • Instagram

    More About Akeel:

    • Twitter
    • LinkedIn
    • Saas Podcast
    • SaaS Consulting
    • How to Value a SaaS Company

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