Conversion Rate Optimization & Great Opportunities in the Marketing Industry, interview with Neil Patel P2 | SaaS Webcast #127
07/15/2021Building for Strategic Acquisitions & The Value of Relationships Over Time, Interview with Ray Rike | SaaS Webcast #129
07/22/2021
Ray Rike is the CEO & founder of RevOps Squared, a company that conducts benchmarking research across a wide variety of KPI categories in the B2B SaaS industry enabling SaaS companies to exponentially increase customer acquisition, customer expansion, and customer retention efficacy.
Ray Rike has more than 30 years now of experience in the SaaS industry, his passion for data-driven & metric-based decision-making has helped him succeed across five SaaS company exits.
During this interview we cover:
- 00:00 Contentfy, your On-Demand Podcast Editing & Repurposing Team
- 01:02 – Intro
- 02:08 – What exactly are Revenue Operations & Why You Need it
- 03:26 – Metrics & Benchmarks Helping SaaS Companies
- 07:01 – What’s the Strategy When Looking at the Overall Industry Performance
- 12:41 – Best Tools to Keep Track of Your SaaS Metrics
- 15:47 – Where RevOps Squared is Gething Insights & Industry Data
- 19:44 – Hard Decisions to Improve Your Performance Based on Metrics
- 26:36 – The Most Important SaaS Metrics and KPI’s
- 31:27 – How valuable is Your Product, What Investors Want to See.
- 33:00 – Outro
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