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01/31/20212020 was so far the year of the Software as a Service (SaaS industry because of a complex combination of factors including political changes that disrupted data processing agreements in the UK, the ongoing global pandemic that impacted every industry, but validated the cloud-service, value proposition and a record-breaking year for SaaS IPOs that derived in a fertile ground to make this last year a good one for the SaaS industry.
With a new year on the “HoriZen”, in this episode, we’ll re-cap the top 10 challenges that SaaS startups and companies have faced in 2020 & tips from top industry SaaS experts on how to overcome them going into 2021.
During This Episode We Cover:
- 01:10 – Go To Market Strategy
- 04:28 – Viable Business Model
- 06:50 – Hiring Top Talent
- 10:00 – Rising Capital
- 12:50 – Onboarding Strategy
- 14:45 – CX & Support
- 18:41 – Lead Generation
- 21:13 – Marketing
- 24:56 – Churn
- 37:47 – Exiting
Mentions:
- TK Kader
- Mike Watts
- Gary Swart
- Sydney Wong
- Jeff Epstein
- Peldi Guilizzoni
- Matt Wolach
- Rand Fishkin
- Patrick Campbell
- Sujan Patel
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