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How to Generate a Consistent Flow of Highly Targeted B2B Leads Every Month Without Spending on Ads with Ken Wells | #79 SaaS Podcast

01/22/2021
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    Ken Wells is the founder & CEO of SalesKey, a sales & marketing company helping B2B companies identify, attract and close their target clients. What they call a Done for you Lead Generation Service and a coaching program with SaaS founders.

    Ken has over 17 years of B2B Sales & Marketing experience which includes helping grow multiple Inc. 500 & 5000 companies, Ken’s a book reading machine, Italian food lover, casual basketball player, snowboarder & Powerlifter.

    During this interview we cover:

    • 00:00 A word From The Sponsor
    • 01:02  Intro
    • 02:07 Ken’s Background & Becoming an Entrepreneur
    • 09:18 First Step for  Running Effective Linkedin Campaigns
    • 11:18  What Stage or Type of Business Does Exploring LinkedIn as a Sales and Lead Generation Channel Makes Sense 
    • 13:01 Conversion Rates Compared to Cold E-Mail Outreach?  
    • 15:23 Aiming for 22-36 avg. Leads per month & Reason for that Approach  
    • 18:24  The Right Time to Scale The Linkedin Channel Marketing Channel 
    • 21:34 What to Improve in The Prospecting Process to Get Better Results?
    • 25:16 One Advice Ken wish Had Known & Would tell Himself at 25 years old
    • 29:50 Ken’s Best 3 Instrumental Resources to His Success
    • 34:07 Biggest Challenges Ken’s Currently Facing in order to Continue to Grow SalesKey  
    • 35:45 What Does Success Mean to Ken Today?
    • 41:04 Get In Touch With Ken

    Mentions:

    • SalesKey
    • Udemy

    People:

    • Fraser Burns
    • Peter Drucker
    • Michael Masterson
    • Eugene Shwartz 

    Books:

    • The Effective Executive 
    • Breakthrough Advertising

    Get In Touch With Ken:

    • Ken’s Linkedin

    Tag us & follow:

    • Facebook 
    • LinkedIn 
    • Instagram 

    More about Akeel:

    • Twitter
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