#72 How to Make Instant Demos for 22X Sales Call Effectiveness & Conversion Improvement with Jöi Sigurdsson

12/29/2020

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Jöi is the founder & CEO of CrankWheel, a bootstrapped B2B SaaS company that provides a screen sharing solution tailor-made for sales teams, in the past Jöi spent 23 years in the software industry from which he spent 10 at Google and the rest working on various startups.

Jöi loves to write about entrepreneurship, technology, management, and whatever comes to mind on his personal blog joisig.com & also writes on the CrankWheel blog mostly about sales best practices.

Jöi’s a born and raised Icelander, and after spending about 13 years of his life abroad he settled back at home, like he describes it “ on his beautiful rocky island”.

During this interview we cover:

00:00 A word From The Sponsor
01:02 Intro
02:04 Jöi’s Background, Joining Google & The Startup Journey
05:35 Working & Learnings From the Startup Space
10:13 CrankWheel From Idea to Launch, the Problem to Solve
13:28 Initial Costs of Launching
16:13 Bootstrapping & Its Challenges
18:16 Less than 1% Churn & Great Customer Experience
24:53 What Makes CrankWheel Stand Apart & Differentiate From a Regular Sales Call or Screen Share
30:08 What Inside Sales Teams are Lacking in Their Sales Demos & Improving Conversions
33:23 How to Get 22X Sales Call Effectiveness & Conversion Improvement
39:09 Advice you Wish you Had Known & would Tell your 25 year old self
40:47 Biggest Challenges Jöi’s Currently facing in Order to Continue to Grow CrankWheel
42:44 Top Resources Instrumental for Jöi’s Success
44:38 What does success mean to Jöi Today?
45:37 Future for CankWheel, Jöi & Where to Get in Touch