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Rossel is now the Co-founder and CEO at video gift startup VidDay, a group gift video solution where they bring in over 1 million video uploads from over 150 countries into their platform.
Rossel formerly helped scale SkipTheDishes, a seamless online food delivery and pickup app, from a small start-up to a team of over 2500 employees.
Russel thrives off of solving complex challenges and finds passion and excitement in the sometimes chaotic environment of building and growing a Start-Up.
During this interview we cover:
- 00:00 A word From The Sponsor
- 01:02 Intro
- 04:08 Growth Strategies & Why is it Important to Fail Fast
- 04:21 What Drove the Success of HeyZap & How Was the Process of Acquisition & Eventual Exit
- 06:53 Constraints & Strategies When Competing with Giants like UberEats
- 09:49 Exiting & Joining VidDay in 2019
- 11:49 What’s VidDay
- 13:03 How Big is The Market Opportunity for VidDay?
- 15:19 What Were the Initial Costs to Get Vidday Off the Ground to Reach PMF?
- 18:11 VidDay’s Length Based Pricing & Validating Other Models
- 19:49 Specialized Team Focused on Template & Editing Options
- 21:06 Product Expanding to in the Market with VidDay’s Roadmap
- 22:21 Advice you Wish you Had Known & would Tell your 25 year old self
- 23:20 Biggest Challenges Russel’s Currently facing in Order to Continue to Grow VidDay
- 24:13 Top Resources Instrumental for Russel’s Success
- 25:39 What does success mean to Russell Today?
- 26:38 Future for VidDay, Rossel & Where to Get in Touch
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