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From Startup To Acquisition & How to Derive Value with Re-Envisioned Customer Journey Analytics with Max Kremer #68

12/15/2020
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    Max Kremer is an entrepreneur, technologist & previous Co-founder of Datastay Corp., an On demand web PLM Software for SMBs which got acquired by Autodesk, 

    Max is now the Co-Founder and CTO of Trialfire, a customer intelligence and web analytics platform that removes the barriers to being data-driven, a always-on data scientist.

    Max enjoys talking about startup success & failures, as well as methods to measure consumer engagement, what to track, why & how to get to those metrics quickly and easily. Max lives, eats and breathes technology, motorcycles, and lately, do-it-yourself renovation projects &  he likes to rock the winter beard.

    During this interview we cover:

    • 00:00 – A word From The Sponsor
    • 01:02 – Intro
    • 02:06 – Max’s Background & Motivations for Launching TrialFire
    • 05:32 – Building Datastay & Getting Acquired By Autodesk
    • 10:08 – Exiting Autodesk & The Idea for TrialFire
    • 15:26 – How TrialFire Sets Up The Analytics 
    • 17:08 – The Important Data to Focus On & Track to Generate Growth 
    • 19:49 – Collaborative Game Theory on Conversion Generation & Attribution 
    • 23:09 – Assure Quality of Optimal/Clean & Verified Data
    • 25:27 – Trialfire Strategy for Data Analytics Scale
    • 28:12 – Advice Max Wishhad known and would tell To His Younger Self
    • 30:37 – TrailFire Challenges Today
    • 32:18 – Top Instrumental Resources For Max Kreme’s Success 
    • 33:09 – What Does Success Mean To Max Today?
    • 34:51 – Future Plans For Max & TrialFire

    Mentions:

    • PLM
    • The Shapley Value
    • AWS

    People:

    • Loyd Shapley

    Books:

    • The Mythical Man-Month
    • Peopleware
    • Clean Code

    Get In Touch With Max:

    • Max’s Linkedin
    • Max@trialfire.com

    Tag us & follow:

    • Facebook 
    • LinkedIn 
    • Instagram 

    More about Akeel:

    • Twitter
    • LinkedIn
    • More SaaS Podcast Sessions
    • SaaS Consulting Services
    • Learn How to Value a SaaS Company
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