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From Startup To Acquisition & How to Derive Value with Re-Envisioned Customer Journey Analytics with Max Kremer #68

12/15/2020
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Max Kremer is an entrepreneur, technologist & previous Co-founder of Datastay Corp., an On demand web PLM Software for SMBs which got acquired by Autodesk, 

Max is now the Co-Founder and CTO of Trialfire, a customer intelligence and web analytics platform that removes the barriers to being data-driven, a always-on data scientist.

Max enjoys talking about startup success & failures, as well as methods to measure consumer engagement, what to track, why & how to get to those metrics quickly and easily. Max lives, eats and breathes technology, motorcycles, and lately, do-it-yourself renovation projects &  he likes to rock the winter beard.

During this interview we cover:

  • 00:00 – A word From The Sponsor
  • 01:02 – Intro
  • 02:06 – Max’s Background & Motivations for Launching TrialFire
  • 05:32 – Building Datastay & Getting Acquired By Autodesk
  • 10:08 – Exiting Autodesk & The Idea for TrialFire
  • 15:26 – How TrialFire Sets Up The Analytics 
  • 17:08 – The Important Data to Focus On & Track to Generate Growth 
  • 19:49 – Collaborative Game Theory on Conversion Generation & Attribution 
  • 23:09 – Assure Quality of Optimal/Clean & Verified Data
  • 25:27 – Trialfire Strategy for Data Analytics Scale
  • 28:12 – Advice Max Wishhad known and would tell To His Younger Self
  • 30:37 – TrailFire Challenges Today
  • 32:18 – Top Instrumental Resources For Max Kreme’s Success 
  • 33:09 – What Does Success Mean To Max Today?
  • 34:51 – Future Plans For Max & TrialFire

Mentions:

  • PLM
  • The Shapley Value
  • AWS

People:

  • Loyd Shapley

Books:

  • The Mythical Man-Month
  • Peopleware
  • Clean Code

Get In Touch With Max:

  • Max’s Linkedin
  • Max@trialfire.com

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  • Facebook 
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  • Instagram 

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  • Twitter
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