Leslie Zane is the president and founder of Triggers, a brand consultancy company that changes customer behavior to accelerate revenue growth.
Her curiosity drives her search for the key to changing customer behavior and what some of the companies she works with call “the holy grail of marketing”.
As a former brand manager, Leslie discovered the effectiveness of indirect messaging rather than direct persuasion, where reaching consumers meant tapping into their aspirational desires. She created the center for emotional marketing that eventually became Triggers.
Over the past 25 years, the company has developed a track record in accelerating growth through its unique expertise in changing instinctive brand purchase. Leslie received her BA from Yale University and her MBA from Harvard Business School. She brings her unique Triggers system not just to businesses, but to organizations, campaigns, and more, which we’ll get into on today’s episode.
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