How to Grow your Traffic, Users & Revenue With Scalable Marketing & Growth Playbooks With Kieran Flanagan | #59 Podcasts for Entrepreneurs

11/12/2020

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Kieran Flanagan is an author, startup advisor mentor who runs his own podcast called the Growth TLDR – which you guys should also check out – and is currently the VP of Marketing & Growth at Hubspot.

He is a thought leader on growth marketing and speaks at events across the globe.

Kieran has a proven track record in helping SaaS businesses, from start-ups to enterprise-level grow their traffic, users and revenue – which we’ll be talking all about today.

During this interview we cover:

00:00 – A Word From The Sponsor
01:03 – Intro
02:02 – Kieran’s Background, Past Ventures & Joining Hubspot
06:39 – Most Common Growth Challenges for SaaS Founders
10:17 – B2B Scale-Ups Hitting Growth Ceilings & The Canva Model
17:58 – Product Market Fit, The Main Reason Startups Fail
22:35 – Best Strategies to Drive Traffic for a Growing Company
27:11 – User Journey Optimization & Marketing Engine
33:03 – How Hubspot Turn Users Into Advocates & Lead The CRM Market
35:24 – Effective Filtering System for Leads, While Balancing Quality/Volume of Sales Demos
39:24 – Optimizing Cash Flow VS Maximizing MRR/ARR Growth
41:52 – Where’s Kieran Spending His Marketing Budget?
43:16 – Where Kieran Is Investing Now?
45:34 – What Does Success Mean To Kieran Today?