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How to Grow your Traffic, Users & Revenue With Scalable Marketing & Growth Playbooks With Kieran Flanagan | #59 Podcasts for Entrepreneurs

11/12/2020
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Kieran Flanagan is an author, startup advisor mentor who runs his own podcast called the Growth TLDR – which you guys should also check out –  and is currently the VP of Marketing & Growth at Hubspot. 

He is a thought leader on growth marketing and speaks at events across the globe.

Kieran has a proven track record in helping SaaS businesses, from start-ups to enterprise-level grow their traffic, users and revenue – which we’ll be talking all about today. 

During this interview we cover:

  • 00:00 – A Word From The Sponsor
  • 01:03 – Intro
  • 02:02 – Kieran’s  Background, Past Ventures & Joining Hubspot
  • 06:39 – Most Common Growth Challenges for SaaS Founders
  • 10:17 – B2B Scale-Ups Hitting Growth Ceilings & The Canva Model
  • 17:58 – Product Market Fit, The Main Reason Startups Fail
  • 22:35 – Best Strategies to Drive Traffic for a Growing Company
  • 27:11 – User Journey Optimization & Marketing Engine
  • 33:03 – How Hubspot Turn Users Into Advocates & Lead The CRM Market
  • 35:24 –  Effective Filtering System for Leads, While Balancing Quality/Volume of Sales Demos
  • 39:24 – Optimizing Cash Flow VS Maximizing MRR/ARR Growth
  • 41:52 – Where’s Kieran Spending His Marketing Budget?
  • 43:16 – Where Kieran Is Investing Now?
  • 45:34 – What Does Success Mean To Kieran Today?

Mentions:

  • Canva
  • Loom
  • Hubspot
  • Evernote
  • Zapier
  • Loom
  • PandaDoc
  • Reforge
  • Fs Blog

People:

  • Kipp Bodnar
  • Shane Parrish

Get In Touch With Kieran:

  • Kieran’s Linkedin
  • kieranflanagan.io

Tag us & follow:

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More about Akeel:

  • Twitter
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  • Saas Podcast
  • SaaS Consulting
  • How to Value a SaaS Company
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