#58 How To Drive Persistent Growth For Your SaaS & Building a Scalable Marketing Agency With Eric Siu
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11/17/2020#59 How to Grow your Traffic, Users & Revenue With Scalable Marketing & Growth Playbooks With Kieran Flanagan
Kieran Flanagan is an author, startup advisor mentor who runs his own podcast called the Growth TLDR – which you guys should also check out – and is currently the VP of Marketing & Growth at Hubspot.
He is a thought leader on growth marketing and speaks at events across the globe.
Kieran has a proven track record in helping SaaS businesses, from start-ups to enterprise-level grow their traffic, users and revenue – which we’ll be talking all about today.
During this interview we cover:
- 00:00 – A Word From The Sponsor
- 01:03 – Intro
- 02:02 – Kieran’s Background, Past Ventures & Joining Hubspot
- 06:39 – Most Common Growth Challenges for SaaS Founders
- 10:17 – B2B Scale-Ups Hitting Growth Ceilings & The Canva Model
- 17:58 – Product Market Fit, The Main Reason Startups Fail
- 22:35 – Best Strategies to Drive Traffic for a Growing Company
- 27:11 – User Journey Optimization & Marketing Engine
- 33:03 – How Hubspot Turn Users Into Advocates & Lead The CRM Market
- 35:24 – Effective Filtering System for Leads, While Balancing Quality/Volume of Sales Demos
- 39:24 – Optimizing Cash Flow VS Maximizing MRR/ARR Growth
- 41:52 – Where’s Kieran Spending His Marketing Budget?
- 43:16 – Where Kieran Is Investing Now?
- 45:34 – What Does Success Mean To Kieran Today?
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More about Akeel:
Twitter – https://twitter.com/AkeelJabber
LinkedIn – https://linkedin.com/in/akeel-jabbar
More Podcast Sessions – https://horizencapital.com/saas-podcast