#55 Building a Disruptive Social Entrepreneurship Company in Latin America With Estefania Hernandez
11/04/2020#58 How To Drive Persistent Growth For Your SaaS & Building a Scalable Marketing Agency With Eric Siu
11/10/2020#57 How to Acquire, Manage and Build Industry Specific SaaS Businesses With Kevin Petersen
Kevin is a Marketing automation specialist with 21 years of experience working with companies like Charles Schwab and Wells Fargo, and had founder shares in a public company, On Assignment Inc (NYSE: ASGN).
Petersen’s SaaS experience includes growing a file sharing platform to seven-figure revenue in its first year, an award-winning music industry start-up, and several portfolio brands that realized >50% YOY growth since acquisition, which he now manages with his portfolio and investment firm Growth Stack.
During this interview we cover:
- 00:00 – Intro
- 01:00 – Peter’s Background, Past Ventures & Starting GrowthStack
- 08:19 – Best Acquisition So Far Both Personally & Finantialy
- 13:17 – Failures In Past Transactions & Taking Emotion Out Of The Deal
- 21:23 – Perfect Stage & Position To Sell & Buy a B2B SaaS
- 26:55 – Top 3 Ingredients To Get Other Investors Onboard
- 31:43 – Overestimating Synergies & Growth Opportunities
- 39:41 – Valuing The Deals Price & Overvaluing
- 44:02 – Resources | Mentors That Have Been Instrumental To Kevin
- 49:56 – Get In Touch With Kevin
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More about Akeel:
Twitter – https://twitter.com/AkeelJabber
LinkedIn – https://linkedin.com/in/akeel-jabbar
More Podcast Sessions – https://horizencapital.com/saas-podcast