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Estefania Hernandez is CEO and founder of Mi Dulce Hogar, a formal alternative that facilitates cleaning services for homes of Mexican families, SMBs, and Airbnb hosts. It’s been praised by Forbes and many other publications.
Estefania is a modern pinnacle and example of what social entrepreneurship looks like here in Mexico.
During this interview we cover:
- 00:00 – Intro
- 00:56 – Estefania’s Background, Past Ventures & Mi Dulce Hogar
- 03:49 – Mi Dulce Hogar, The Opportunity & Problem To Solve
- 06:34 – Seed Round Strategy & Struggles In Mexico around VC
- 09:44 – Impact by the COVID-19 Pandemic to Homes, SMBs & airbnb Hosts
- 14:00 – Formalizing Informal Jobs & Supporting The Model
- 17:38 – How They Compete With Informal Contracts & Prices
- 19:00 – Stability, Security & Equal Pay For Women In Mexico
- 20:41 – Other Informal Jobs Open For The Opportunity
- 21:37 – Ensuring Security For Workers & Users
- 23:40 – Challenges for Growth & Expansion Countrywise
- 25:36 – Mentors & Resources Most Influential For Estefania
- 27:44 – What Does Success Mean To Stefania Today
- 28:34 – Advice For New Entrepreneurs
- 29:27 – Live Questions From The Crew
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