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How to Drive More Sales With Automated Email Marketing With George Hartley | Podcast #40

09/10/2020
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    This episode is sponsored by Orapa, a platform that helps you find top sales talent, and get more sales calls with your dream clients: www.orapa.co

    George Hartley is the Co-founder at Sendy, Bluethumb & SmartrMail. SmartrMail is a tool that makes email easier for e-commerce companies through seamless platform integrations & a ton of personalization.

    Last year, users of SmarterMail sent a billion mails and some users have generated an additional $50k+ in sales as a result of using the platform. George and his team have built SmarterMail to over $100k + monthly in recurring revenue and have been growing 10% month over month.

    During this interview we cover:

    00:00 – Orapa | Find Top Sales Talent, & Get More Sales Calls With Your Dream Clients (A Word From The Sponsor)

    01:04: – Intro

    02:08 – George’s Past Ventures & Launching SmartrMail

    05:58 – How COVID Rocketed eCommerce & SmartrMail

    07:11 – Marketing Channels That Helped Hit $100k MRR & 10% Growth MoM

    09:10 – Failed Growth Experiments or Least Effective

    11:25 – Strategies to Increase Engagement & Provide Relevant Information 

    14:30 – How to Best Leverage Email Marketing to Increase Your ROI

    18:45 – Customer Retention Best Practices Through Email Marketing

    22:18 – SmartrMail Effective Email Personalization & Data Gathering 

    25:25 – Plan & Focus for the Remainder of 2020

    27:59 – Get In Touch With George 

    Mentions:

    • eCommerce
    • Conversion rate
    • Marketing Funnel
    • CAC
    • ROI
    • Onboarding
    • SEO

    Companies:

    • Bluethumb
    • Shopify
    • MailChimp

    Get in touch with George:

    • George’s Linkedin

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    • Instagram: @Horizen.Capital
    • YouTube

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