#40 How to Drive More Sales With Automated Email Marketing With George Hartley

09/10/2020

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This episode is sponsored by Orapa, a platform that helps you find top sales talent, and get more sales calls with your dream clients: www.orapa.co

George Hartley is the Co-founder at Sendy, Bluethumb & SmartrMail. SmartrMail is a tool that makes email easier for e-commerce companies through seamless platform integrations & a ton of personalization.

Last year, users of SmarterMail sent a billion mails and some users have generated an additional $50k+ in sales as a result of using the platform. George and his team have built SmarterMail to over $100k + monthly in recurring revenue and have been growing 10% month over month.

During this interview we cover:

00:00 – Orapa | Find Top Sales Talent, & Get More Sales Calls With Your Dream Clients (A Word From The Sponsor)

01:04: – Intro

02:08 – George’s Past Ventures & Launching SmartrMail

05:58 – How COVID Rocketed eCommerce & SmartrMail

07:11 – Marketing Channels That Helped Hit $100k MRR & 10% Growth MoM

09:10 – Failed Growth Experiments or Least Effective

11:25 – Strategies to Increase Engagement & Provide Relevant Information

14:30 – How to Best Leverage Email Marketing to Increase Your ROI

18:45 – Customer Retention Best Practices Through Email Marketing

22:18 – SmartrMail Effective EmailPersonalization & Data Gathering

25:25 – Plan & Focus for the Remainder of 2020