#34 How to Find your Economic Moat in a Competitive SaaS market with Jeroen Corthout

08/20/2020

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Jeroen is the co-founder and CEO of Salesflare, a fast, powerful and intuitive CRM for B2B SMBs focused on improving prospect relationships and sales. Salesflare has been featured on TechCrunch and Entrepreneur.com, and has been named as one of the top CRMs on both Product Hunt and AppSumo.

Prior to Salesflare, Jeroen founded Doctura, a medical personal journal that worked with tech startups and healthcare companies with new ways of doing business by fusing modern technology. He worked as a PM and account manager for some of the leading health and life science companies in Europe, US and China. Some of his work and expertise were focused on multichannel promotion, diverse multichannel campaigns, mobile sales apps, multichannel mix assessments, strategic consulting projects, mobile strategy workshops to digital benchmarks, competitive analysis, innovation workshops and many more.

During this interview we cover:

00:00 – Intro
01:20 – Building a Sales Platform For Salesforce
07:30 – The Need For a New CRM Over the Other 600+ Options
09:40 – Why You Should Start Using a CRM
11:55 – What Analytics Data is Most Useful for Your SaaS Sales/Marketing Team
14:46 – Getting The First 100 Customers
17:45 – How to Effectively Take Advantage of Launching With ProductHunt & Appsumo
19:46 – Salesflare User Acquisition, Content Marketing Strategy & What hasn’t Worked
25:40 – The Founder Coffee Podcast
27:10 – Habits Over Goals For Self Improvement & Business Growth
30:26 – $1MM in External Funding & Next Milestones For Salesflare
32:49 – Outro

Get 25% off For 3 Months for Your New B2B CRM Salesflare with the Code: SaaSDistrict Less Work, More Sales

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6 foolproof ways to get your startup its first 100 customers

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