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Rand is an author, co-founder and CEO of SparkToro, a company focused on allowing software that connects audience intelligence at every marketer’s fingertips. Rand is a tech entrepreneur, blogger and leader in the field of Search Engine Optimisation. He is a frequent keynote speaker for events around the marketing and startup world as well as a best selling author of Lost and Founder: A Painfully Honest Field Guide to the Startup World.
During this interview we cover:
- 00:00 – Intro
- 00:58: – Stepping down as Moz CEO, was the right decision?
- 03:14 – An Unusual $1.3M Round of Funding & Avoiding the Plague
- 10:00 – Why Raising Capital VS Bootstrapping
- 13:16 – Get Richer, die Trying & the Genetic Lottery
- 17:50 – An Unusual Time to Launch & Was it the Right Decision?
- 21:02 – Where to Focus your Marketing Efforts & Rand Best Practices
- 33:58 – Why Podcasting & Episodic Content are a Powerful Tool to Build Connections
- 39:08 – How to Leverage SEO in 2020
- 46:10 – What’s Rand a Lifer Of?
- 47:20 – A Question For Rand Fishkin from Eric Vardon
- 49:04 Outro
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