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An Unusual Round of Founding & Unusual Times to Launch a Startup with Rand Fishkin | Podcast #32

08/13/2020
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    Rand is an author, co-founder and CEO of SparkToro, a company focused on allowing software that connects audience intelligence at every marketer’s fingertips. Rand is a tech entrepreneur, blogger and leader in the field of Search Engine Optimisation. He is a frequent keynote speaker for events around the marketing and startup world as well as a best selling author of Lost and Founder: A Painfully Honest Field Guide to the Startup World.

    During this interview we cover:

    • 00:00 – Intro
    • 00:58: – Stepping down as Moz CEO, was the right decision?
    • 03:14 – An Unusual $1.3M Round of Funding & Avoiding the Plague
    • 10:00 – Why Raising Capital VS Bootstrapping
    • 13:16  – Get Richer, die Trying & the Genetic Lottery 
    • 17:50 – An Unusual Time to Launch & Was it the Right Decision?
    • 21:02 – Where to Focus your Marketing Efforts & Rand Best Practices
    • 33:58  – Why Podcasting & Episodic Content are a Powerful Tool to Build Connections 
    • 39:08 – How to Leverage SEO in 2020 
    • 46:10 – What’s Rand a Lifer Of?
    • 47:20  – A Question For Rand Fishkin from Eric Vardon
    • 49:04 Outro

    Mentions:

    • Where you Should Start Marketing

    Terms:

    People:

    • Casey Henry
    • Melanie Deziel
    • Eric Vardon

    Books:

    • Lost and Founder
    • The Content Fuel Framework

    Companies:

    • Moz 
    • Morphio.io
    • SparkToro

    Get in touch with Rand:

    • Rand’s Linkedin
    • Rand’s Twitter

    Tag us & follow:

    • Facebook
    • LinkedIn
    • Instagram: @Horizen.Capital
    • YouTube: Akeel Jabber – SaaS District

    More about Akeel:

    • Twitter
    • LinkedIn
    • Saas Podcast
    • SaaS Consulting
    • How to Value a SaaS Company
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