#16: Using Storytelling, Unsuccessful Exit, and Adaptive Marketing to Grow your Marketplace with Murali Satagopan
06/16/2020#18 Why you Should Always Stick to Your Values When Building and Growing Your Startup with Peldi Guilizzoni
06/23/2020#17: Why Human Experience, as an Investment, Enhances the SaaS Onboarding Experience with Andy Mura
Andy is an expert on Marketing, Business Strategy, Leadgen, SaaS, Digital Transformation, User Onboarding, and UX. He is a marketer, founder, speaker, and mentor with over 10 years of experience in SaaS, Digital Transformation, and Growth.
Andy’s focus is on the HX (Human Experience), making sure that companies invest resources in creating a great employee experience to support successful change management processes that lead to an enhanced customer experience
Over the past years, Andy has been working directly (as a founder or head of marketing) and indirectly (as a mentor or consultant) with over 200 companies in North America and Europe and he’s now in charge of marketing operations at ExB Group, an AI/ML-driven natural language processing platform that provides cognitive process automation for insurers.
During this interview we cover:
- Current COVID-19 Strategy
- Pre & Post Investment SaaS company Grow Advice
- Lead Generation VS Product Focused
- The importance of U/X (Tips & strategies)
- Effective Marketing Budgets
- Trial to Paid VS Enterprise Focused
- Sales Cycles & how to shorten them
Links and mentions:
Get in touch with Andy:
Andy’s LinkedIn Profile
Andy’s’s Twitter Profile
More About Andy
More about Akeel:
🐦 Twitter – https://twitter.com/AkeelJabber
💼 LinkedIn – https://linkedin.com/in/akeel-jabbar
🔈 More Podcast Sessions – https://horizencapital.com/saas-podcast
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Send in a voice message: https://anchor.fm/saas-district/message