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06/23/2020Why Human Experience, as an Investment, Enhances the SaaS Onboarding Experience with Andy Mura | Podcast #17:
Andy is an expert on Marketing, Business Strategy, Leadgen, SaaS, Digital Transformation, User Onboarding, and UX. He is a marketer, founder, speaker, and mentor with over 10 years of experience in SaaS, Digital Transformation, and Growth.
Andy’s focus is on the HX (Human Experience), making sure that companies invest resources in creating a great employee experience to support successful change management processes that lead to an enhanced customer experience
Over the past years, Andy has been working directly (as a founder or head of marketing) and indirectly (as a mentor or consultant) with over 200 companies in North America and Europe and he’s now in charge of marketing operations at ExB Group, an AI/ML-driven natural language processing platform that provides cognitive process automation for insurers.
During this interview we cover:
- Current COVID-19 Strategy
- Pre & Post Investment SaaS company Grow Advice
- Lead Generation VS Product Focused
- The importance of U/X (Tips & strategies)
- Effective Marketing Budgets
- Trial to Paid VS Enterprise Focused
- Sales Cycles & how to shorten them
Links and mentions:
Get in touch with Andy:
More about Akeel:
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Send in a voice message: https://anchor.fm/saas-district/message