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Using Storytelling, Unsuccessful Exit, and Adaptive Marketing to Grow your Marketplace with Murali Satagopan | Podcast #16
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Why Human Experience, as an Investment, Enhances the SaaS Onboarding Experience with Andy Mura | Podcast #17:

06/18/2020
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    Andy is an expert on Marketing, Business Strategy, Leadgen, SaaS, Digital Transformation, User Onboarding, and UX. He is a marketer, founder, speaker, and mentor with over 10 years of experience in SaaS, Digital Transformation, and Growth.

    Andy’s focus is on the HX (Human Experience), making sure that companies invest resources in creating a great employee experience to support successful change management processes that lead to an enhanced customer experience

    Over the past years, Andy has been working directly (as a founder or head of marketing) and indirectly (as a mentor or consultant) with over 200 companies in North America and Europe and he’s now in charge of marketing operations at ExB Group, an AI/ML-driven natural language processing platform that provides cognitive process automation for insurers.

    During this interview we cover:

    • Current COVID-19 Strategy
    • Pre & Post Investment SaaS company Grow Advice
    • Lead Generation VS Product Focused
    • The importance of U/X (Tips & strategies)
    • Effective Marketing Budgets
    • Trial to Paid VS Enterprise Focused
    • Sales Cycles & how to shorten them

    Links and mentions:

    ExB Website

    Get in touch with Andy:

    Andy’s LinkedIn Profile

    Andy’s’s Twitter Profile

    More About Andy

    More about Akeel:

    • Twitter
    • LinkedIn
    • Saas Podcast
    • SaaS Consulting
    • How to Value a SaaS Company

    —

    Send in a voice message: https://anchor.fm/saas-district/message

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