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03/25/2022Bootstrapping A 7-Figure ARR SaaS With Only 2 People Using PLG with Esben Friis-Jensen # 171
Esben is the Co-founder and CGO at Userflow, which offers the fastest and most user friendly onboarding flow builder for SaaS/Online businesses on the market.
Prior to Userflow, Esben co-founded Cobalt.io, a 200+ employee company which he stepped down at the beginning of 2021.
He has a background as an Accenture consultant with more than 3 years of experience in test and deployment management of global IT implementations.
In this episode we cover:
- 00:00 – ShoutOUT Costumer Messaging via SMS, Email, WhatsApp & Messenger
- 00:50 – Intro
- 02:17 – The PLG Strategy Definition
- 05:20 – Tips to Create Auto Selling Products
- 07:10 – The Features Of The Great Product
- 09:00 – Giving The Right Solution At The Right Time
- 11:10 – Make The Customer Onboarding Happen
- 12:51 – Examples Of Successful Onboarding
- 14:53 – How They Built Userflow
- 17:22 – Esben’s Role On Building Userflow
- 21:42 – Esben’s Favorite Hobbies To Get Into a Flow State
- 22:48 – Esben’s Piece of Advice for His 25 Years Old Self
- 24:23 – Esben’s Biggest Challenges at Userflow
- 25:03 – Instrumental Resources for Esben’s Success
- 27:57 – What Does Success Means for Esben Today
- 31:00 – Get in Touch With Esben
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Product Led-Growth by Wes Bush
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