How Our SaaS Consultant Works
Continuous Results
The worst thing you can do as a SaaS company is guess. Success in SaaS is a science, founded on your ideal customer, and grounded in research, data, analytics, smart tools and smarter tracking.
We’ve been developing the best strategies for top SaaS companies for well over a decade and we are now offering B2B SaaS consulting service / Fractional Chief Marketing Officer services through our partnership program working directly with the SaaS founder and software development team.
Our SaaS Marketing Partnership Selection Process
You're not just a consulting client, we treat you as a SaaS growth partner like any of our own portfolio of SaaS companies. With over 20+ years of expertise consulting in SaaS software operations including being a previous SaaS founder, we take pride in our reputation to drive real results and only engage in SaaS consulting services with companies that we're confident we can make an impact with and improve success metrics. If we don't feel we're a good fit to work with you as SaaS marketing partners, we'll let you know right up front.
A Few Startups We've Partnered With Our SaaS Consulting Service
We defined a SaaS marketing and growth strategy that would help Postalytics brand stand out from the competition. The main customer acquisition channel of growth we employed was paid marketing and continuous testing throughout the funnel conversion rate optimization by testing different copy and landing page designs (qualified traffic, trial clicks, new user conversion and new revenue) where we were able optimize the number of credit cards entered by 3x. We then focused on deploying a high value paid marketing campaign through Facebook, Google Adwords and LinkedIn Ads, we decreased Cost Per Acquisition by 47%.
DropSend is a SaaS product that needed consulting services to optimize their acquisition channels and compete with other leaders in the market. After completing a full audit of their traffic and their competitors, our SaaS consultants created a successful marketing and customer acquisition roadmap that focused on improving conversions that increased their new free trial signups to their SaaS company by over 50%. We used a combination of testing copywriting and high value UX/UI strategies to drive a higher volume of leads to their platform both on the website and in the app.
What Growth Strategies Does Our Marketing Team Implement?
Option 1:
SaaS Growth Strategy Consulting Services
We spend up to 2 hours a week advising you on whatever it takes to find the right customers in your market, pulling from our experience of developing growth strategies from a portfolio of SaaS businesses and investments. Our SaaS consultant works with your existing SaaS companies marketing team to implement the strategies and attract new customers and clients.
Includes:
- -Weekly 1-2 hour call with SaaS consultant
- -Build and review the companies growth strategy and KPI review
- -Discuss and review weekly digital marketing experiment results including:
- -Product and existing customers validation
- -Analytics and conversion tracking
- -Digital ads on Google, Facebook and LinkedIn
- -Custom growth partnerships
- -SaaS Sales demos and conversions
- -Referral loops
- -Onboarding and in-product experiments
- -Email outreach and lead generation
- Unlimited email access to review and provide feedback on tasks
OPTION 2:
Fully Managed SaaS Startup Fractional CMO/CFO Services
Senior SaaS consultant working closely with your existing leadership team and you along with bringing our full time supported marketing resources to support you on whatever it takes to grow customer base and achieve your goals for your SaaS businesses. The growth marketing team executes every step of the digital marketing and growth strategy to attract new customers and clients.
Includes:
- -Weekly 1-2 hour call with SaaS consultant
- -Build and review the companies strategy and KPI's
- -Access Monday to Friday to deal with ongoing challenges and communication
- -Build, communicate with and manage team to handle digital marketing results:
- -Full financial, marketing and sales audit for building a growth roadmap
- -SEO (technical, on page and off page) as well as content strategy for content marketing
- -Podcast and Video marketing (include setting up and managing)
- -Conversion rate optimization testing across customer funnel
- -Website design (UI/UX)
- -Onboarding and training marketing team or agencies
- -Analytics and conversion tracking.
- -Manage and scale full digital ads on Google, Facebook or LinkedIn.
- -Build custom channel partnerships
- -SaaS Sales demos and conversions
- -Referral loops
- -Onboarding and in-product experiments
- -Email outreach and lead generation through social
- -SaaS Pricing
- Unlimited email access to review and provide feedback on tasks
Using our deep market consulting experience, we can discuss if there is an opportunity to have the Horizen Capital team and SaaS consultants implement portions of the newly defined growth strategy for your SaaS software company and then...we go to work to scale up your SaaS startup together!